C-suite architect of brand elevation and global business leader driven by curiosity, my motto is "The eye has to travel". 🔸 Trilingual in English, French and German, I have lived and worked in France, Germany, Switzerland and the US in leading organizations, FMCG and Luxury Houses (Henkel & Schwarzkopf, Gucci Group, Coty, Estée Lauder Companies, La Prairie) on world-class brands, powerhouses and niches, in global, regional and country roles, reporting to the CEO. 🔸 As a digital-first intrapreneur and growth catalyst, I am passionate about reimagining, restaging and scaling brands worldwide. 🔸 As a consumer profiler, I pilot holistic online and retail experiences impacting the lives of millions or a privileged few through niche luxury and clienteling. 🔸 I successfully elevate fragrance and cosmetics brands for Beauty, Fashion, Accessory, Fine Jewelry Houses, leading artistic collaborations with high profile designers (Tom Ford, Jil Sander, Raf Simons, Tomas Maier) and strategic partnerships by engaging in arts, culture and tech. 🔸 I am an inspiring motivator leading and empowering multicultural teams >50. 🔸 Skills ✓ Lead brand elevation and turnaround from shaping the vision to delivering operational excellence. ✓ Pioneer conscious innovation in Fragrance, Makeup, Skincare, Haircare, Accessories and Tech. ✓ Implement digitally-driven omnichannel campaigns: storytelling content, social media, influence, CRM, merchandising. ✓ Drive brand and sales development at international, regional (EMEA, DACH, North America) and market level (France, Germany, Switzerland). ✓ Possess deep experience in Asia, China and emerging markets along with intimate client understanding. ✓ Manage and optimize budget and P&L across multi-channels, B2C, D2C retail and e-commerce. ✓ Acquire brands and sign licensing deals to deliver on corporate growth strategy.
The Clean Nordic Well-Aging Skincare Brand. Premium skincare D2C brand >€10M in net sales pioneering clean beauty, targeting Millennials and Gen Z. Scale-up through innovation, digital-first and influencer marketing, e-commerce, geographic expansion and fundraising. Company was acquired by Impala (Augustinus Bader, Lierac, Roger & Gallet) in June 2022.
La Prairie Luxury House (Beiersdorf Group) elevates Science to Art in High-end Luxury Anti-Aging Skin Care, Face Make-up and Spa. Lead end-to-end brand management to deliver operational excellence overseeing 3 clusters from ideation to in-market execution involving global teams and the regional Business Development Directors community. - Lead innovation in Skin Care and Face, product marketing, brand strategy and consumer insight. - Pilot client excellence, 360 experience and brand generosity across digital, social, PR/communication, medias, CRM, education, visual merchandising/store design. - Drive business development, retailtainment and luxury execution in 4 regions (Asia, EMEA, Americas, Travel Retail), 15 affiliates and 90 countries. Key markets: China, US, Travel Retail. - Lead global and regional teams >40. Achievements: Delivered innovation strategy for a responsible beauty. Initiated holistic brand campaign with inspirational storytelling content and digital-first communication. Pulsed innovation in eye, face and night beauty, revamped Precious Metal Collections, developed new Pure Gold entirely refillable collection (55M€ net sales potential in year 1), Platinum Rare Haute Rejuvenation Protocol, Skin Caviar Nighttime Oil and iconic products always on campaign. Designed elevated phygital client path for the affluent discerning persona. see less
Supported the CEO on the Clarins brand across wholesale, free-standing stores & spas, e-commerce. - Quick wins: Double Serum always on campaign, restaging of bestsellers and power couples, customer acquisition through cleansers, signature services. - Key account management: Launched organic sister brand MyClarins with Sephora targeting millennials through digital marketing and social media. Designed sustainability campaign in partnership with Nocibé. - Distribution move: Entered pharmacy channel with tailored assortment facilitating entry to brand. - Portfolio strategy: Crafted new approach to color cosmetics focused on face category, foundations and hybrids. - Brand navigation: Briefed and implemented new in-store backwall and gondola. - Team management: Offering, trade marketing, KAM, digital/social, media, visual merchandising/store design. see less
Estée Lauder Companies, The Global House of Prestige Beauty, is a digital-first organization and consumer-centric culture delivering product and retail excellence. - Led Fragrance I Make-up I Luxury Skin Care | Sun Care | Sensory Body innovation, strategic planning and 360 from concept to launch for 2 brands: Estée Lauder, the flagship >$3 billion brand and Aerin, a digitally native fast-growing luxury niche. - Piloted 360 consumer engagement across all touch points, retail excellence and digital transformation. - Drove content, media, digital/social, visual merchandising, consumer insight, CRM, business analytics. - Led 2 global brand teams >20 and 6 regional teams (NOAM, UK, EMEA, APAC, Latam, Travel Retail). - Key markets: China, Korea, Russia, Middle East, US, UK, Travel Retail, opened new markets, doors, e-accounts. Achievements: Launched new fragrance pillar Estée Lauder Modern Muse $120M I Bronze Goddess make-up & body $30M I Pure Color Envy lip, palettes, capsules $70M I Aerin make-up, fragrance collections, rose spa and beach rose beauty, accessories $16M. see less
- Transformation de la catégorie parfum avec restauration de croissance +12% et rentabilité +5pts. - Identification de nouveaux modèles pour les marques multi-axes (Lauder, Clinique), les licences (Tom Ford, Donna Karan, Zegna ...) et les niches retail (Jo Malone). - Acquisition de niches de luxe retail (Le Labo, Editions de Parfums Frédéric Malle, Kilian, Rodin Olio Lusso) et incubation de Aerin. - Construction d'une stratégie luxe groupe, mise en place de l'expérience client omnicanal (boutiques, grands magasins, parfumeries, e-commerce).
Coty is the world's leading company in fragrance with entrepreneurial heritage, based on the legacy of the visionary François Coty; a house of creation known for its creativity and collaboration with high profile designers. - Acquired Bottega Veneta and Roberto Cavalli/Just Cavalli licenses. - Built the Bottega Veneta Fragrance House from scratch up to $30M in co-creation with Tomas Maier. - Built portfolio strategy and business plans for designer brands. see less
- Managed Fragrance and Beauty for Chloé from 28 to $150M (Chloé signature roll out, Love Chloé, Eaux de Fleurs, Crème de la rose) and Jil Sander from 70 to $120M (Style, Jil, Sander for Men, Sun make-up/care). - Artistic collaborations and co-creation with Jil Sander and Raf Simons. - Brand strategy, product development, olfactive design, image, communication, media, digital/social, e-commerce sites, merchandising. - Key markets: EMEA, US, Japan, Travel Retail.
- Managed the Boucheron fragrance portfolio at Gucci Group developing sales from 100 to 185M€. - Translated the High Jewelry/Watches DNA into luxury fragrance objects and across select consumer touch points through artistic collaborations with Tom Ford, Solange Azagury-Partridge, Swarovski, Baccarat. - Managed EMEA distributors and US specialty stores. - Led product development, olfactive design, image, consumer insight, PR, merchandising, trade marketing. - Key markets: France, Italy, US, Middle East. Launched Jaïpur Saphir, Boucheron Trouble, Men Cologne. see less
🔸 Senior Category Manager Skin Care & Body Care, EMEA ✓ Responsible for operational marketing, trade marketing, key account management, regional and export sales development for Diadermine, and Teraxyl ✓ Definition of line-ups by market and account ✓ Launch of Diadermine in Benelux, Spain and Portugal ✓ Execution of regional launches for anti-aging skin care and firming body care ✓ Sales growth of Teraxyl toothpaste +30% 🔸 Product Manager Hair Color & Hair Care Innovation, Worldwide ✓ Management of Schwarzkopf’s global fashion portfolio (Brillance, Hair Make-up), collaboration with Christian Lacroix ✓ Launch of Schwarzkopf hair color brands in France, with a 20% market share in one year, in Russia, Asia, Latin America, Thailand and Australia ✓ Initiation and lead of internal Innovation and Prospective Consulting for the SBU Hair (color, care, styling) with experts and influencers ✓ Implementation of the Schwarzkopf umbrella brand strategy following the acquisition and integration of Schwarzkopf 🔸 Junior Product Manager Detergents and Fabric Softeners, Germany & Switzerland ✓ Global and operational marketing light-duty detergents (Mir Laine, Filetti) and fabric softeners (Minidou, Vernel) ✓ Development of new communications for Mir Laine, cobranding sealed with Gore-Tex ✓ Setting up a test market for liquid detergents, green repack, box sampling