C-suite brand elevation architect driven by people, curiosity, aesthetics and performance.
Culturally agile global business leader having lived and worked in France, Germany, Switzerland and the US for leading organizations, FMCG and Luxury Houses (Henkel & Schwarzkopf, Coty, The Estée Lauder Companies, Boucheron, La Prairie) on world-class brands.
Digital-first intrapreneur with a passion for reimagining, restaging and scaling brands worldwide.
Consumer profiler piloting holistic online and retail experiences impacting the lives of millions and a privileged few through niche luxury and clienteling. Successfully elevate Beauty for Fashion, Accessory, Fine Jewelry Houses and lead artistic collaborations with high profile designers (Tom Ford, Jil Sander, Raf Simons, Tomas Maier) by engaging in arts and culture. Trilingual in English, French and German, I inspire and empower multicultural teams.
. Lead brand elevation and turnaround from shaping the vision to delivering operational excellence.
. Pioneer and curate conscious innovation in Skincare, Makeup, Fragrance, Hair Care, Accessories and Tech.
. Implement digitally-driven omnichannel campaigns: storytelling, digital/ social media, influence, CRM, merchandising + analytics.
. Drive global, regional (EMEA, DACH, North America) and local (France, Germany, Switzerland) brand development.
. Possess deep experience in Asia and emerging markets along with intimate client understanding.
. Manage full P&L across multi-channels, B2C, D2C retail and e-commerce.
. Acquire brands and sign licensing deals to deliver on corporate growth strategy.
Open to relocation
Open to Full-time work
Vice Chairman of the Board
skyn ICELAND
Jan 2021 - Jun 2022
The Clean Nordic Well-Aging Skincare Brand.
Premium skincare D2C brand >€10M in net sales pioneering clean beauty, targeting Millennials and Gen Z. Scale-up through innovation, digital-first and influ...
General Director/ Chief Brand, Innovation, Client Excellence, Business Development Officer Worldwide
La Prairie
Oct 2018 - Feb 2021
La Prairie Luxury House (Beiersdorf Group) elevates Science to Art in High-end Luxury Anti-Aging Skin Care, Face Make-up and Spa.
Lead end-to-end brand management to deliver operational excellence ov...
Interim Chief Marketing Officer Clarins France (Fixed-term contract)
Clarins
Sep 2018 - Dec 2018
Supported the CEO on the Clarins brand across wholesale, free-standing stores & spas, e-commerce.
- Quick wins: Double Serum always on campaign, restaging of bestsellers and power couples, customer ac...
VP, Global Brands & Consumer Engagement Estée Lauder & Aerin
The Estée Lauder Companies
Jan 2014 - Jun 2018
Estée Lauder Companies, The Global House of Prestige Beauty, is a digital-first organization and consumer-centric culture delivering product and retail excellence.
- Led Fragrance I Make-up I Luxury ...
VP, Fragrance Business Unit Global/North America
The Estée Lauder Companies
Jun 2011 - Jan 2014
- Transformation de la catégorie parfum avec restauration de croissance +12% et rentabilité +5pts.
- Identification de nouveaux modèles pour les marques multi-axes (Lauder, Clinique), les licences (To...
Brand Management
(Advanced)
Cosmetics
(Advanced)
Luxury Goods
(Advanced)
Digital Marketing
(Advanced)
Retail
(Advanced)
Strategy
(Advanced)
Customer Experience
(Advanced)
Trade Marketing
(Advanced)
English
Fluent
French
Native
German
Fluent
Italian
Basic
General Assembly, Digital University of New York
Executive Digital Education
Digital Strategy, Influencer Marketing, Tools, Web Analytics
2013 to 2017
Bryn Mawr College, Pennsylvania
Executive Leadership Program
Leadership
2012 to 2012
The Estée Lauder Companies, New York
Leonard Lauder Brand Equity Symposium
Executive Education
2012 to 2012
The Wharton School, University of Pennsylvania
Executive Management Program
Business Management
2011 to 2014
IAE, French University
Master 2 Business Administration, Finance
Business Administration, Finance
1993 to 1994
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