Sarra Dadoul



Sarra Dadoul

General Manager Brand/BU, CMO, Luxury, Beauty, Digital Acceleration, Client Excellence, Omnichannel, Innovation, International, China, US, Board Member

Current Location

Zürich, Switzerland

Sarra is available for work

C-suite brand elevation architect driven by people, curiosity, aesthetics and performance.
Culturally agile global business leader having lived and worked in France, Germany, Switzerland and the US for leading organizations, FMCG and Luxury Houses (Henkel & Schwarzkopf, Coty, The Estée Lauder Companies, Boucheron, La Prairie) on world-class brands.

Digital-first intrapreneur with a passion for reimagining, restaging and scaling brands worldwide.
Consumer profiler piloting holistic online and retail experiences impacting the lives of millions and a privileged few through niche luxury and clienteling. Successfully elevate Beauty for Fashion, Accessory, Fine Jewelry Houses and lead artistic collaborations with high profile designers (Tom Ford, Jil Sander, Raf Simons, Tomas Maier) by engaging in arts and culture. Trilingual in English, French and German, I inspire and empower multicultural teams.

. Lead brand elevation and turnaround from shaping the vision to delivering operational excellence.
. Pioneer and curate conscious innovation in Skincare, Makeup, Fragrance, Hair Care, Accessories and Tech.
. Implement digitally-driven omnichannel campaigns: storytelling, digital/ social media, influence, CRM, merchandising + analytics.
. Drive global, regional (EMEA, DACH, North America) and local (France, Germany, Switzerland) brand development.
. Possess deep experience in Asia and emerging markets along with intimate client understanding.
. Manage full P&L across multi-channels, B2C, D2C retail and e-commerce.
. Acquire brands and sign licensing deals to deliver on corporate growth strategy.

  • Brands Sarra has worked with
    • skyn ICELAND
    • La Prairie
    • Clarins
    • The Estée Lauder Companies
    • Coty
    • Boucheron
    • Henkel
  • Sarra's past titles
    • Vice Chairman of The Board
    • Global Brand Director
    • Interim Director
    • Global Brand Manager
    • Vice President Global Marketing
    • Director Of Marketing And Business Development
    • Director Of Brand Marketing
    • Group Manager
    • Senior Director Global Marketing
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Freelance Assignments
  • Permanent Positions
  • Hourly Consulting

Vice Chairman of the Board


Jan 2021 - Jun 2022

The Clean Nordic Well-Aging Skincare Brand.
Premium skincare D2C brand >€10M in net sales pioneering clean beauty, targeting Millennials and Gen Z. Scale-up through innovation, digital-first and influ...

General Director/ Chief Brand, Innovation, Client Excellence, Business Development Officer Worldwide

La Prairie

Oct 2018 - Feb 2021

La Prairie Luxury House (Beiersdorf Group) elevates Science to Art in High-end Luxury Anti-Aging Skin Care, Face Make-up and Spa.

Lead end-to-end brand management to deliver operational excellence ov...

Interim Chief Marketing Officer Clarins France (Fixed-term contract)


Sep 2018 - Dec 2018

Supported the CEO on the Clarins brand across wholesale, free-standing stores & spas, e-commerce.
- Quick wins: Double Serum always on campaign, restaging of bestsellers and power couples, customer ac...

VP, Global Brands & Consumer Engagement Estée Lauder & Aerin

The Estée Lauder Companies

Jan 2014 - Jun 2018

Estée Lauder Companies, The Global House of Prestige Beauty, is a digital-first organization and consumer-centric culture delivering product and retail excellence.

- Led Fragrance I Make-up I Luxury ...

VP, Fragrance Business Unit Global/North America

The Estée Lauder Companies

Jun 2011 - Jan 2014

- Transformation de la catégorie parfum avec restauration de croissance +12% et rentabilité +5pts.
- Identification de nouveaux modèles pour les marques multi-axes (Lauder, Clinique), les licences (To...

  • Brand Management


  • Cosmetics


  • Luxury Goods


  • Digital Marketing


  • Retail


  • Strategy


  • Customer Experience


  • Trade Marketing










General Assembly, Digital University of New York

Executive Digital Education

Digital Strategy, Influencer Marketing, Tools, Web Analytics

2013 to 2017

Bryn Mawr College, Pennsylvania

Executive Leadership Program


2012 to 2012

The Estée Lauder Companies, New York

Leonard Lauder Brand Equity Symposium

Executive Education

2012 to 2012

The Wharton School, University of Pennsylvania

Executive Management Program

Business Management

2011 to 2014

IAE, French University

Master 2 Business Administration, Finance

Business Administration, Finance

1993 to 1994

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