- Passionnée par luxe/mode, chiffres et commercialisation de produits. - Expérience confirmée en construction & gestion de collection / buying / pilotage de performance / gestion de budget & OTB / gestion de stocks / merchandise planning. - Compétence managériale d'équipe de jusqu'à 3 personnes: rechallenge, accompagnement, formation & montée en compétence de l'équipe. - Trilingue (Français, anglais, chinois mandarin). - Esprit entrepreneur x rigueur et organisation. - Esprit analytique et prise de recul. - Background international.
Buying and management of 20+ collections / 1000+ SKU per season. Management of 2 merchandisers. • Construction of the collection, buying assortment, and pricing strategy. • Definition of product life cycle: implantation, end of season, and cluster. • Definition of turnover objective, mark-up rate, sell-through, and buying budget. • Collection performance and Open To Buy monitoring. • End-of-season analysis and identification of leverage. • Sales forecast and demand planning for permanent products. • Benchmark of collection structure and pricing. Re-challenge of the collection management and training of 5 team members. • Establishment of collection management tools (dashboard, analysis models, collection structure model, and budget control). • Re-challenge of the collection management rules and buying method.
800 SKU, 10-12 buying sessions per year / Turnover +30% since 2018 Training and management of a junior merchandiser Merchandising & Buying (60%) • Definition of collection structure and product selection with the product manager. • Definition of implantation plan and store base for selected styles. • Projection of potential turnover according to the collection assortment. • End-of-season analysis and recommendations for future collections. • Definition of the buying assortment and volume aligned with buying budget. • Size breakdown and delivery schedule to optimize stock availability. • Communication with international markets and centralizing their buying needs. • Budget monitoring and proposal of action plans. • Benchmark shopping and store feedback collection with the product manager. Collection Management (40%) • Weekly performance monitoring: key KPI / bestsellers / shortage / residual. • Management of permanent lines: product lifecycle / sales forecast / optimization of stock rotation / evaluation of the stock in and stock out. • Collaboration with retail and visual merchandising to optimize in-store profitability. • Creation, maintenance, and improvement of EXCEL tools.
• Analysis of sales / stock / collection performance / bestsellers. • Restocking by SKU, color, and size. • Creation and update of products’ life cycle. • Buying budget monitoring and margin rate controlling. • Delivery monitoring.
• Construction of collection for 6 European outlet stores. • Store restocking and monitoring stocks. • Showroom and destocking to off-price retailers such as Yoox, Veepee, etc.
- Content marketing for products: 4p and SWOT analysis. 130 objects sold in 5 months with 0 negative comments - Competitor benchmarking and compilation of product information: price, material, usage and features - SEO for product titles: search rank function research & keywords selection - Coordination with logistics partners - Customer services
- Organizing the financial statistics of enterprise customers - Communication and establishment of relationships with enterprise customers - Support CMB team for daily business requests
Jiameng is a professional, serious ans rigourous person. She always makes herself available to help if needed. Moreover, she always has a good way of thinking but in the meantime knows how to continiously challenge herself to improve the results. During our experience at Etam, it was a big pleasure to work with Jiameng, she is a good partner!