I'm a passionate and result driven merchandiser. I work for international companies and participate in the entire sell-in process from collection strategy to showroom appointments. My expertise is mainly focused in the wholesale business, from dept stores to e-commerce but also with retail partners.
• Merchandising: - Drive the buy with European accounts: Zalando, Amazon, Courir, JD, Snipes, Foot Locker - Train & Coach the Sales team regarding new collections and product focuses - Definition of assortments by channels and clusters - Brief for new collections based on market trends and needs • Buying / Planning: - Sales forecasting for wholesale business by product category - Monitor key indicators (sell-in & sell-out) • Management of 2 persons (planner and assistant)
- Present collection and product strategy to the wholesale team - Elaborate core assortments for French markets - Sell-in / buying sessions with Sales team and partners (franchises, dept stores, multibrand....) - Analyse the performance per product category - Working with product development to ensure the collection execution - Manage 1 junior merchandiser
- Leather Good, Accessories, FTW and RTW - Men & Women - 280 POS / 80 MEUR - Management a team of 2 planners - Conduct KPIs analysis to drive the business (T/O, sell-in budgets, sell-out,...) - Drive the NOOS program (stock, number of products,...)
- 400 POS / 75 MEUR / France & Benelux - All product categories: Men / Women / Kids, RTW / Acc / LG / FTW - Manage a team of 4 sales analysts / merchandisers - Perform sell-in / sell-out analysis to better drive the wholesale business - Training regional team on new ERP (SAP)
- Men RTW / 60 POS - Work closely with the key account manager to determine sell-in budget and master assortment - KPI follow up: ST %, weekly sales, stock level - Determine end of season strategy (carry over, sales...)
- France and Benelux / 50 POS / 6 MEUR - Assist key account manager in the daily tasks from budget set up to sell-in appointments - KPI tracking
- Set-up after sale processes for both Retail and Wholesale networks - Claim management - Manufacturer visits
- Confirm showroom orders in the ERP (AS400) - Prepare export documentations for delivery