I design and coordinate high-end cultural and editorial experiences for luxury maisons, museums, and institutions. With a background in art history and brand content, I bring stories to life, from strategy to execution, through multilingual campaigns, exhibitions, editorial formats, and premium events. Passionate about meaningful narratives, I work across disciplines to craft content that reflects identity, engages audiences, and elevates brand image. My experience includes Chaumet (LVMH), the Louvre Museum, the Musée du Quai Branly, and several publishing houses. I thrive in collaborative, fast-paced environments where storytelling, aesthetics, and precision meet.
Attached to the agency Les Bâtisseurs de Mémoire, Paris - Designed brand communication and positioning strategies for Campari Group, enhancing brand visibility. - Developed comprehensive editorial and narrative plans across print, digital, and press platforms. - Coordinated cultural and event-driven projects, including exhibitions and product launches. - Conducted competitive analysis to inform and guide advertising strategies effectively.
- Managed editorial content for patronage and VIP communications. - Organized donor events and private visits. - Drafted and supervised multilingual invitations and newsletters.
- Design of content strategies for companies and cultural institutions. - Coordination of photo and video shoots, monitoring of retouching and compliance with visual guidelines. - Writing and translation of content (French, English, Spanish) for print and digital.
- Writing commercial content: press articles, media kits, press releases, APIs and newsletters. Targeting content according to market specificities (APAC, China, EMEA, etc.) - Distribution and logistics monitoring of shipments in the China, APAC, EMEA and Europe subsidiaries. - Writing the House's CSR content (infographics, LVMH summary, sustainable development report) - Monitoring of regional campaigns (Ramadan, Chinese New Year, Mid-Autumn festival...) - Organization and coordination of photo shoots (liaison with agencies, sourcing, insurance, transport and management of parts on site). Monitoring of alterations until delivery. - Editorial coordination in collaboration with publishing houses (Gallimard and Citadelles & Mazenod (France), Thames & Hudson (United Kingdom/USA) - Translations, proofreading (English) and writing in collaboration with the different Chaumet teams (marketing, heritage, press, events, VM, CRM or retail)
Curation - Assessment and selection of artwork - Curating shows in cooperation with artists and technicians. - Cataloguing acquisitions and keeping records and archives. Communication - Developing and updating the gallery website. - Working closely with individual artists, developing relationships with new artists, and extending relationships with established artists from the gallery ‘stable’. - Promoting exhibitions and work by individual artists. - Maintaining ongoing promotion and advertising of the gallery. Events Planning - Planning, organizing, presenting and marketing exhibitions and shows, including responsibility for public relations. General Administration - Keeping up to date with industry developments and market trends. - Developing and updating the gallery website. - General administration, budgeting, finance and accounts. Logistics Tasks - Organizing equipment hire and ensuring correct installation of the artwork.
- Writing articles and content for various clients in the field of culture, art and communication. - Project management including content creation, editorial coordination, and text revision. - Development of the communication strategy for artistic and cultural projects.
- Creation of exhibition content (cartels, educational files, catalogs) - Creation of communication tools (press kits and media kits, social networks) - Prospecting with French heritage and cultural institutions - Contribution to three virtual exhibitions in collaboration with the Fondation Napoléon, the Musée National des arts Asiatiques-Guimet, and the Musée du Quai Branly-Jacques Chirac
Missions - Development of the communication strategy - creation of content: elements of language, speeches, press releases, press kits, editorials, technical notes and questions of public utility. - Study and drafting of the project of restitution in Madagascar of the crown of Queen Ranavalona III. Projects carried out - Development of support for the draft law on the restitution of works from Quai Branly to the Ministries of Cultural Affairs of Benin and Senegal.
- Artistic events: Organization of exhibitions and openings in partnership with artists and curators, hanging and unhooking management, event support during the highlights of the year. - Press relations and influence: Creation of press kits, management of media contacts and influencers. - Operational management: Event planning, logistics coordination and optimization of resources
Throughout her apprenticeship, Emma has been of great help. Autonomous, enthusiastic, and efficient, she is full of energy and truly a ray of sunshine every day. Versatile and motivated, she makes the most of any opportunity and knows how to prioritise and manage the tasks assigned to her to successfully complete each project and meet the set deadlines.