Praskovia Lioubimova

I am proud to announce you my new professional chapter where I am excited to take the challenge of supporting the development of the new Calvin Klein line of elevated Womenswear based on beautiful archives. The objective is to use my skills and creativity developed during my various experiences to apply them into a new contexte abroad. It will enrich my vision and strategic thinking in the fashion industry. Leadership: management of 3 people.

• Development and presentation of the RTW & ACC global collection strategy to the Artistic Director & the CEO • Presentation of RTW & ACC briefs for the 15 & 6 product families. • Monitoring the development of the collections in collaboration with the studio and the BUs. • Management of the price strategy according to the objectives of Margins & ASP. • Annual coordination of ~1200 references in the 4 regions (FR, EU, ASIA, US). • Management of exclusive capsules ~6/year

Women Ready To Wear Collection Merchandiser on all the product families. • Preparation of RTW collection briefs & Creation of analysis files. • Weekly sales analysis & competition studies. • Management of the buying file and of the daily communication with BUs. Started a new challenge in the fast Fashion industry this time. The objective is to learn how this Business Model works in comparision with all the structures I have seen until now to reinforce my skills and my creativity.

As a Retail Buyer and Retail Coordinator for EMEA and Balmain.com, I was in charged of the Women RTW & ACC, Men RTW & ACC and KIDS. The main missions accomplished during my experience at Balmain: • Created and optimized a whole set of new tools for performance analysis with the use of Excel and SAP BI. - weekly sales analysis reports by product category - buying charts - purchase optimization analysis - stock analysis -... • Monitored the commercial activity and analysed sales performance for EMEA Stores and Balmain.com • Participated in the development of recommendations and retail action plans • Modulated stocks to optimize sales performance (special orders, replenishment, transfers, deliveries) and ensured a policy of no out of stock on best sellers and permanents • Collaborated with the Merchandising collection teams on the EMEA & e-commerce store product mix/ assortments and ensured the product developments required to achieve sales objectives • Worked with YNAP for the E-Commerce selections whose are distributed in more than 100 countries • Optimized the product offer thanks to the development of new tools • Studied the strategies of competitors assortments, by type of point of sale and market • Participated in the development of the retail procedures, their deployment, and their application within the region • Participated in the development of the product training animations • Developed a strong relationship with the customer service department and after-sales service, in order to optimize and track more closely deliveries and follow up the product feedback (quantitative and qualitative) • Participated in the launch of the OUTLET Store in UK and worked on the opening of the new flagship store at Saint Honoré in Paris • Travelled every two months to visit stores • Reported directly to the EMEA Retail Director • Worked mainly with the following softwares: JOOR (buying tool), SAP, SAP BI, Advance Excel

Junior Worldwide retail merchandiser mainly on Leathergoods and Accessories Chloé & See By Chloé, in addition on Ready to Wear and Shoes • Weekly analysis of sales and stocks by zone and by store, KPIs follow-up • Development of assortments following the growth objectives • Implementation of worldwide visual merchandising guidelines according to regional buyings • Pop Up Stores : allocations and management of the stock on SAP • Central Merchandising: daily contact with regions • Preparation of buying charts for regional Merchandisers • Buying reviews with regional Merchandisers ( Europe, Middle East, APAC, China, Japan, US, E-commerce) • Preparation of the system (TTP) for the opening of the showroom: integration of store grades into the system for each category of product, check of the access to SKUs and prices • Communication with various departments : Marketing, development, finance, regional merchandisers, BI and SAP representatives • Collection training: production of training tools and of collection maps

• Sales support during Christmas at Sèvres Babylone Store - busiest period of the year • Served Russian customers

• Construction of the assortment of collections with 2 product managers • Analysis of the KPIs for the preparation of the buying appointments • Weekly tracking of sales performance by brand • Participation in the evaluation of the Open To Buy • Collaboration with many interlocutors and internal services for the creation and preparation of magazines, showcases and commercial operations. • Management of the contractual / legal part with the help of ARIBA software. • Daily communication with suppliers

• Analysis of weekly and monthly performances by a follow-up global and regional sales: sell-in and sell-out analysis • Analysis of prices and the size of the proposed collection vs. sold • Contribution to the development of the collection plan for the coming season • Relationship with different departments (Development, Production, Purchasing, Wholesale) for the data acquisition and the analysis development • 360 ° competitive intelligence: products, prices, communication, distribution

• Sales report after Showroom • Management of the B to B customer relationship • Follow up and processing of orders

• Assisting the Marketing Manager with the execution of marketing administration and campaigns. • Coordinating with sales team and our freelance PR to ensure correct content is delivered on time. • Maintaining and updating the B2B, B2C and Press databases. • Maintaining and updating the image library. • Developed the visibility of the company on social networks (Twitter, Instagram, Pinterest & FB). • Prepared photo-shoots and fixed pictures on Photoshop.

Assistant manager and sales associate for Callens' private event during 4 days.

• Part-time sales assistant for luxury brands: Theory, Isabel Marant, Helmut Lang, Paule Ka Mount street, Lanvin Mount street and Dior Bond Street. • Contributed to the Alexandre McQueen private event in V&A. • Hostess for private events.

• Improved sales techniques. • Interpreted for Russian customers.

• Manager and planner of events concerning members of Avant Garde and students of the MSc in Fashion Design and Luxury Management. • Responsible for the communication between students of the association and of the MSc in Fashion Design Luxury Management.

• Participated to the creation of the whole database. • Promoted the network. • Contributed to the network. • Launched series of conferences.

• Learned sales techniques. • Interpreted for customers.

• Sold "La Prairie" beauty treatments during two days.

• Promoted and communicated on Lancôme Trésor Midnight perfume during two days.

• Wrote 4 articles on Fashion Design, profiling Haute Couture Houses' "books". • Wrote in the cultural section of the magazine, promoted 11 artistic shows. • Translated – French/Russian.