An experienced marketer with over 6.5 years of digital marketing and account management experience. Proficient in Programmatic Display, Paid Social, Paid Search with strong insight in CRM across UK, EMEA, US and China markets. I specialize in media strategy, media planning, and campaign activation. I possess a can-do spirit and a problem-solving mindset
Lead impactful media strategies and develop multi-channel roadmaps to achieve CPL & ROAS on DTC, B2B and E-commerce campaigns valued over 1 million GBP. Primary focus on paid search, paid social and programmatic display, I drive successful digital marketing activations through strategic A/B testing, data analysis and bidding strategy optimization. I currently manage a team of 2 junior paid media managers and provide mentorship on marketing strategy, campaign optimization across major platforms including Google, Facebook, Instagram, YouTube, Linkedin and Amazon.
Achieve 80%-90% client satisfaction rate through strategic project planning, client relationship development, business identification, and effective cross-functional management. I monitored media trends and provided strategic insight on organic social content strategy for luxury fashion brands.
Elevated key accounts from £30K to £120K per month on programmatic display campaigns, incorporating Programmatic Guaranteed, DOOH, and Direct buy initiatives. I devised targeted media plans and partnered with the sales team on customer segmentation strategies. Primary focused on strategic media planning, data analysis and reporting, my expertise in senior stakeholder management had translated into a nearly 70% client rebook rate. I managed a senior account executive and provided training on campaign optimization and media planning. I also managed external training to self-serve clients and cooperated with ops, tech and media teams on training material production.
Maximized sales through cross-selling and cultivated both regional and international customer relations by enhancing after-sales service and managing CRM system. To influence HQ merchandising decision, I analyzed sales data and provided product performance insight. Additionally, I collaborated closely with the supply team to improve inventory management and internal distribution efficiency, contributing to streamlined operations.
Managed an omnichannel strategy to drive online and offline marketing activations. I collaborated with key influencers on social content strategy with a media mix of email marketing, SEO and paid media to drive +50% website traffic. I defined structural social media calendar and PR projects in cooperation with photography agencies and fashion magazines such as GQ. Besides managing E-merchandise, product catalog, I organized VIP events and trunk shows with multiple stakeholders.