As a persistent and globally competitive sales professional, I am reputed for track record of accomplishments in building solid client portfolio and distribution channels, while driving brand awareness and penetrating target market. I have spearheaded efforts that led to drastic increase in turnover, sales and revenue. My keen attention to detail approach has aided in generating strategic sales plans, initiatives and campaigns based on market and competitors’ analysis. Thus, identifying and capturing new business opportunities across Europe and the United States. In addition, I am skilled at leading online and offline distribution within medium and high market. I was able to establish top-calibre teams and sales professionals through hands-on leadership, guidance and supervision. I am effective at collaborating and forging tactical business relationships with key stakeholders and decision makers toward the fulfilment of set-forth goals and objectives. My passion for fashion enables me to effectively market luxurious brands with international clients. Furthermore, my love for challenges and ability to quickly learn had helped me in adapting to changing situations and working efficiently within multicultural environments.
Partnered with Disaya official prestigious Thai fashion brand known for its luxurious touches and highly sourced fabrics and unique collections. Supported Disaya in finding a suitable distributor in Europe to expand in the region.
Assume full responsibility for launching one of the company's fashion brand, Ji Won Choi, in the global market ▪Use strategic approaches in offering bespoke business development for luxury and lifestyles brands
Took charge of developing a strategy to launch of handbags and jewels brand across medium and high market
Managed online and offline distribution of the brand, and developed offline and online sales and marketing strategies while reporting directly to the President and CFO ▪Created collection construction related to strategy, range, and price ▪Provided assistance in developing a global product strategy for woman's leather goods based on the brand's creative direction ▪Performed analysis of market and competitors as well as sell-in and sell-out ▪Defined line-sheets, pricing, and e-commerce geo-pricing and administered e-commerce buying ▪Facilitated briefing of the collection in showrooms ▪Oversaw sales campaigns in different locations, such as Milan, Paris and New York, USA Career Highlights: ✓ Drove substantial growth in turnover and of number of doors, from 7 in 2014 to 115 destinations in 2019 ✓ Successfully managed top accounts worldwide, including Neiman Marcus New York, Saks 50th Avenue New York, Bergdorf Goodman New York, George C Vancouver, Galerie Lafayette Paris, Joseph Paris, KaDeWe Berlin and
Reported to senior vice president Europe (SVP EU) and Italian commercial director (ICD) ▪Held accountability for the distribution of handbags and accessories in Italy, while handling 318 wholesale clients and 48 retail clients ▪Supervised a five-people team, which consisted of two sales accounts and three customer service agents ▪Conceptualized business plan based on criteria agreed upon by senior management, and executed and coordinated development of action plans in order to penetrate the market ▪Managed recruitment and performance of Sales Accounts team, and researched on new licensing retail stores ▪Conducted sales analysis and post-sales strategy definition according to the agreement with SVP EU and ICD ▪Presided over meeting in Switzerland to define sales strategy Career Highlights: ✓ Served as driving force in increasing turnover by more than 11% between 2008 in 2011 ✓ Capitalized on expertise in handling key accounts including Andy-Crema, Butti-Como/Lecco, Maximilian Bressanone, Bussola-Mestre, Mengotti-Vicenza, Fango-MilanoMarittima, Streni-C.Marche, LaGalleria-Montecatini, and Pierre-Bolzano EARLIER CAREER