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Buonamici Carlotta

International Sales strategy manager
Portfolio website
About

Sales Strategies Development and Execution | Supplier Relationship Management| Product Launch Market and Competitors Analysis | Online and Offline Product Distribution | Leadership and Team Building QUA LI FICA TI O NS P RO FIL E Globally competitive, goal oriented, and customer-focused sales manager, offering extensive experience in account management as well as sales and business operations in fashion brands across large and small organizations. Armed with proven record of success in managing international clients' portfolio, defining customer and market dynamics and requirements, and penetrating growing new markets throughout USA and Europe. Known for lead-by-example leadership approach, dedicated to develop, train, and mentor competent teams to empower them to maximize their potentials toward achievement of common goal. Effective at establishing strong relationships with clients while collaborating with all levels of management. Multilingual in Italian, English, and French; conversant in Spanish.

Previous Brands
Columbus Bb
Elena Ghisellini Luxury Handbags
Guess Europe ‒
Guess Italia
Liase Accessories
LUISAVIAROMA
Pinko/crisconf
Pitti Immagine
Sufam Srl
Texere Advisors Pte. Ltd
Work Experience
Luxury and Fashion Sales Consultant
Jan ‘20 - Jan ‘21
Sufam Srl

Assume full responsibility for launching one of the company's fashion brand, Ji Won Choi, in the global market ▪Use strategic approaches in offering bespoke business development for luxury and lifestyles brands

Luxury and Fashion Sales Consultant
Jan ‘20 - Jan ‘21
Liase Accessories

Took charge of developing a strategy to launch of handbags and jewels brand across medium and high market

Market Research
Jan ‘19 - Jan ‘20
Self employed

Commercial Director
Jan ‘14 - Jan ‘19
Elena Ghisellini Luxury Handbags

Managed online and offline distribution of the brand, and developed offline and online sales and marketing strategies while reporting directly to the President and CFO ▪Created collection construction related to strategy, range, and price ▪Provided assistance in developing a global product strategy for woman's leather goods based on the brand's creative direction ▪Performed analysis of market and competitors as well as sell-in and sell-out ▪Defined line-sheets, pricing, and e-commerce geo-pricing and administered e-commerce buying ▪Facilitated briefing of the collection in showrooms ▪Oversaw sales campaigns in different locations, such as Milan, Paris and New York, USA Career Highlights: ✓ Drove substantial growth in turnover and of number of doors, from 7 in 2014 to 115 destinations in 2019 ✓ Successfully managed top accounts worldwide, including Neiman Marcus New York, Saks 50th Avenue New York, Bergdorf Goodman New York, George C Vancouver, Galerie Lafayette Paris, Joseph Paris, KaDeWe Berlin and

Area Manager Italy
Aug ‘09 - Jun ‘13
Guess Europe ‒

Reported to senior vice president Europe (SVP EU) and Italian commercial director (ICD) ▪Held accountability for the distribution of handbags and accessories in Italy, while handling 318 wholesale clients and 48 retail clients ▪Supervised a five-people team, which consisted of two sales accounts and three customer service agents ▪Conceptualized business plan based on criteria agreed upon by senior management, and executed and coordinated development of action plans in order to penetrate the market ▪Managed recruitment and performance of Sales Accounts team, and researched on new licensing retail stores ▪Conducted sales analysis and post-sales strategy definition according to the agreement with SVP EU and ICD ▪Presided over meeting in Switzerland to define sales strategy Career Highlights: ✓ Served as driving force in increasing turnover by more than 11% between 2008 in 2011 ✓ Capitalized on expertise in handling key accounts including Andy-Crema, Butti-Como/Lecco, Maximilian Bressanone, Bussola-Mestre, Mengotti-Vicenza, Fango-MilanoMarittima, Streni-C.Marche, LaGalleria-Montecatini, and Pierre-Bolzano EARLIER CAREER

Luxury and Fashion Sales Consultant
Jan ‘22
Texere Advisors Pte. Ltd

Partnered with Disaya official prestigious Thai fashion brand known for its luxurious touches and highly sourced fabrics and unique collections. Supported Disaya in finding a suitable distributor in Europe to expand in the region.

Key Account Manager
Guess Italia

Area Manager
Pinko/crisconf

Special Sales
LUISAVIAROMA

Freelance
Pitti Immagine

PR
Columbus Bb

Languages
Italian - Native
English - Fluent
Spanish - Basic
French - Work Proficiency
Florence, Metropolitan City of Florence, Italy