Sahahb Wolff

Appointed to lead the Swedish business following Impress' acquisition of DrSmile, with full P&L ownership and executive responsibility for a 60+ employee organization across Commercial, Operations and Clinical functions. Reporting directly to the owners, held overall accountability for strategy, budgeting, forecasting, commercial performance, operations, regulatory compliance and organizational leadership while leading a major ownership and business transformation. Identified Smajla as a strategic acquisition opportunity and initiated the transaction, remaining actively involved alongside owners and Legal throughout the acquisition process from bidding and contractual restructuring through closing. Subsequently led the end-to-end operational integration and relaunch, including transfer of patient responsibility, regulatory approvals, clinical operations and the establishment of three fully operational clinics in Stockholm, Gothenburg and Malmö. Transformed the business from a nationwide network of 30+ external partner clinics into a fully owned, clinic-led operating model, redesigning commercial strategy, patient journey, clinical operations, organizational structure and supporting systems, creating a scalable platform that enabled revenue to double within a short period. Directed the migration and integration of approximately 18,000 patients, treatment plans and clinical records across organizations and technology platforms, ensuring uninterrupted patient care, regulatory compliance and business continuity throughout the transition. Expanded the clinical portfolio beyond clear aligner treatment by introducing advanced orthodontics and pediatric dentistry, creating new revenue streams and broadening the company's long-term market position. Built and led the organization and operating infrastructure required for the new business model, with leaders across Operations, Sales, Marketing, Pre-Sales, Customer Experience, Medical and three clinic operations reporting into the MD organization. Directed cross-functional delivery with centralized Finance, Legal, HR and Technology teams while establishing governance, supplier transitions and IVO compliance around one integrated operating model.

Promoted to lead DrSmile's Swedish business with full country, P&L and EBITDA accountability, setting the market strategy and leading the Swedish organization and a nationwide 30+ partner clinic network. Held overall responsibility across B2B, Area Management, Sales, Pre-Sales, Marketing, Customer Experience and Medical functions, supported by HR, Legal and other centralized functions, while reporting to Regional VP Europe. Scaled revenue from SEK 5M to SEK 50M within 12 months (+900%) while achieving positive EBITDA, driving rapid national expansion and establishing the platform for sustainable growth. Led the commercial organization across Marketing, Sales and Customer Experience, increasing conversion from 30% to 64% through data-driven performance management, customer journey optimization and a strategic patient-financing partnership. Built the operating model, governance and quality framework required to scale the business nationally, ensuring regulatory compliance, patient safety and a 4.6 Trustpilot rating. Built and developed the Swedish leadership organization and operating structure required to support rapid national expansion and continued profitable growth. Awarded Leader of the Year ("Aspire to Inspire") for leadership and business performance.

Recruited to establish DrSmile's Swedish business, leading market entry, Go-to-Market strategy, national expansion and the development of a scalable commercial operating model across Marketing, Pre-Sales, Sales, Customer Experience and Clinical Partnerships. Built a nationwide network of 30 strategically located partner clinics, securing 25 partnerships within six months-the fastest market expansion across DrSmile's European markets. Built the Swedish commercial organization and operating model across Sales, Customer Experience and Area Management, establishing the teams, processes and performance frameworks required to scale nationally. Developed and executed the Go-to-Market and education-led customer acquisition strategy, building brand awareness and consumer adoption while optimizing the full customer funnel across CAC, lead quality, conversion and commercial efficiency. Led the commercial integration of PlusDental following its acquisition, aligning operations, clinic partners and patient journeys within the Swedish business.

Appointed to lead the turnaround of the Store during the COVID pandemic, assuming full commercial responsibility for sales performance, customer experience, team leadership, and operational execution. Repositioned the store through clientelling driven sales strategies and performance management, transforming one of the weakest performing locations into the strongest in the European market. Increased revenue by more than 30% despite significantly reduced foot traffic during the pandemic. Introduced a clienteling strategy that generated more than 50% of total sales through repeat customer relationships. Achieved 100% Mystery Shopping results while consistently exceeding KPIs and targets. Selected to represent Sweden in the company's European Think Tank, contributing to commercial best practices and operational development.

Led the market entry and expansion of Victoria's Secret in Sweden, building the organization, operating model and leadership structure from the first Travel Retail launch to a nationwide presence of 12+ stores. Held responsibility for commercial performance, profitability and multi-site operations across Travel Retail and Local Market channels. Launched the first Victoria's Secret Travel Retail operation and first Local Market store in Sweden, establishing the brand, operations and foundation for national expansion. Progressed to Area Manager Sweden, leading a nationwide 12-store organization across store and warehouse leadership, Learning & Development and HR, with accountability for sales, profitability, KPIs and business targets. Delivered consistent target achievement and profitability, including one of the highest comparable-store performances in Europe. Opened and led Sweden's largest full-assortment flagship at Gallerian, a 900 sqm, two-floor operation with 120 employees and a multi-layered leadership structure across Assistant Management, Category Management, Warehouse Management and Shift Leadership.

Built a strong operational foundation across international retail, travel retail, and hospitality environments, developing expertise in sales, customer experience, operations, and frontline leadership. Held leadership roles with companies including Zara, Nuance Group Arlanda Tax Free, Shurgard, and Venue Retail Group, progressing from hospitality management into retail leadership positions. Managed multi-unit operations, including responsibility for three airport and shopping centre locations with 30 employees, while building strong commercial and operational capabilities that became the foundation for future market expansion and executive leadership roles.