Project Manager with 7 years of experience across communication, branding, and creative industries, specializing in the development of strategic partnerships and the growth of cultural projects. Experienced in prospecting, negotiating, and structuring collaborations with international brands and talents, supporting projects from ideation to execution while ensuring value creation, performance, and measurable impact. Active network across Europe, the UK, Brazil, and the United States.
- Lead cultural partnerships across major WSN fashion & lifestyle events in Paris (WHO’S NEXT, Première Classe and special projects), enhancing their B2B and B2C impact through creative strategy and curation. - Founded LOUD in 2024 — a new cultural & commercial space within WHO’S NEXT — spotlighting emerging fashion, music, and art scenes. LOUD repositions the trade show experience around youth culture, community, diversity, and innovation. - Develop and implement WSN’s cultural strategy in collaboration with internal teams (Sales, Comms, Content, Events), aligning all activations with the company’s evolving identity. - Select and manage partnerships with media, institutions, and emerging brands; oversee storytelling, content creation, KPIs, and on-site activations (NYLON Magazine, METAL Magazine, Konbini, NAIFS etc) - Support the growth of DRP Magazine through partnership development (advertising, brand content) - Act as a connector between creative communities and commercial ecosystems — bringing fresh narratives to the heart of the fashion industry.
Leading Qobuz in Brazil and Portugal alongside the Music Merchandiser and two agencies in Brazil and Portugal: - Connecting with possible partners to optimize business growth and user experience while maintaining relationships with key partners. - Collaboration with the Digital Acquisition team to create marketing campaigns and farm contents. - Help measure and analyze content adoption and content campaign performance to inform ongoing marketing strategy. (Looker) - Identify long-term business growth opportunities for partner accounts and drive those opportunities internally and externally. - Work cross-functionally to develop and drive partner-related business processes, including escalation of strategic issues. - Team management: Drive and/or supervise workflow for the production of editorial products (interviews, articles, album reviews etc).
- Conceive and execute local and global editorial content on Qobuz including seasonal playlists, weekly storylines, new music and anniversaries. - Support to the supply chain: Identify the most important labels and artists. - Content translation: articles, album reviews and playlists. - Oversee the editorial calendar, annual editorial planning, and stakeholder approvals. - Guide the local agencies (Brazil and Portugal) on how to conceive and execute editorial narratives - Project manage the seasonal collections and coordination between global and local.
As the Founder and Creative Director of Preto Novo, I lead the strategy of the platform, overseeing partnership development and creative production. My work centers around telling powerful, embodied stories that foster new cultural narratives. In my role as Partnerships Lead, I build meaningful collaborations with brands, cultural institutions, and international organizations. I develop and manage creative partnerships aligned with Preto Novo’s values, with a focus on impact, representation, and cross-cultural dialogue.
I joined Triller as the Strategic Partnership Manager for the Portuguese speaking countries, with a focus on Brazil and Portugal in order to develop the brand in this territory through our Acquisition strategies and Awareness. - Identify talents and trend contents: leverage celebrities and influencers to drive huge content campaigns and wins - Building promotional and creative campaigns alongside records labels. - Lead complex acquisition discussions with an innovative approach: Pitch, budget, talents, calendars. - Acquisition: Onboarding Brazilian Artists and Brazilian Creators - Sponsorships & Partnerships: Festival and Special Projects (VIP)
Consulting / Event curation
Launching TRACE TV one of the first afrocentric TV channels in Brazil as Head of Content was an honor, within my responsibilities, below are those that stand out: - Content curation: Develop a process to identify new (local) content and repurposing opportunities, and guide the process of mapping overall content strategy. - "Global to local" coordinate transformation: Work directly with the CEO and President to develop a deep understanding of Brazilian style, values, point of view, and voice. - Managing on-air editorial projects - Launch coordination: Maintain timelines and due dates so that content deliverables are completed for the launch in Brazil. - Scheduling the content on GSelector and Louise - Monitoring of relations with labels, producers, artists, and managers
• Content translation: French - Portuguese / English - Portuguese • Acquisition: Identify Brazilian partners who can contribute to brand growth • Relationship management with local service providers such as news agencies • Community Management: Instagram and Facebook • Writing articles for the site according to the editorial line of AdopteUnMec • Brand development in Brazil