Project Manager with 7 years of experience across communication, branding, and creative industries, specializing in the development of strategic partnerships and the growth of cultural projects. Experienced in prospecting, negotiating, and structuring collaborations with international brands and talents, supporting projects from ideation to execution while ensuring value creation, performance, and measurable impact. Active network across Europe, the UK, Brazil, and the United States.
- Déploiement de la stratégie de marque à travers des activations marketing et des expériences à fort impact. - Développement et gestion de partenariats stratégiques afin de renforcer la visibilité, l'engagement et la croissance de la marque. - Pilotage de projets transverses en coordination avec les équipes marketing, opérations, ventes et partenaires externes. - Analyse des performances des campagnes et des partenariats afin d'optimiser les résultats et d'identifier de nouvelles opportunités de croissance. - Conception et production d'activations autour de temps forts tels que Roland-Garros, la Fashion Week, World Cup et la Pride. - Élaboration, gestion et suivi du budget annuel marketing, avec optimisation des investissements et pilotage de la performance. - Partnership et Strategy Director (Associate)
Définition et exécution de la stratégie de partenariats et activations événementielles internationales Coordination de multiples stakeholders (marketing, PR, institutions, partenaires) Intégration de marques dans des dispositifs expérientiels (showrooms, événements, retail activations) Gestion d’un budget d’environ 1M€ et suivi opérationnel des projets Contribution à la création d’expériences immersives et storytelling de marque Suivi de performance des activations via indicateurs de résultats et reporting
Leading Qobuz in Brazil and Portugal alongside the Music Merchandiser and two agencies in Brazil and Portugal: - Connecting with possible partners to optimize business growth and user experience while maintaining relationships with key partners. - Collaboration with the Digital Acquisition team to create marketing campaigns and farm contents. - Help measure and analyze content adoption and content campaign performance to inform ongoing marketing strategy. (Looker) - Identify long-term business growth opportunities for partner accounts and drive those opportunities internally and externally. - Work cross-functionally to develop and drive partner-related business processes, including escalation of strategic issues. - Team management: Drive and/or supervise workflow for the production of editorial products (interviews, articles, album reviews etc).
- Conceive and execute local and global editorial content on Qobuz including seasonal playlists, weekly storylines, new music and anniversaries. - Support to the supply chain: Identify the most important labels and artists. - Content translation: articles, album reviews and playlists. - Oversee the editorial calendar, annual editorial planning, and stakeholder approvals. - Guide the local agencies (Brazil and Portugal) on how to conceive and execute editorial narratives - Project manage the seasonal collections and coordination between global and local.
- Définition et déploiement d’une stratégie globale de culture marketing & influence (mode, sport, musique, lifestyle) alignée avec les objectifs business - Identification et scouting de talents, créateurs et partenaires culturels sur plusieurs marchés (Europe, US, Brésil) - Conception et production d’activations globales et d’expériences de marque (Paris, New York, Londres, São Paulo) - Coordination de parties prenantes internationales (PR, talents, agences, production, marques) pour assurer une exécution cohérente - Structuration des projets (timelines, ressources, livrables) et gestion de workflows transverses - Création de supports de collaboration (présentations, decks, guidelines partenaires) - Suivi des performances de campagnes via KPI, reporting et ROI analysis - Veille stratégique sur les tendances culturelles et l’écosystème influence Partenariats clés : PUMA, UGG, Soho House, Hinge, FARM Rio; F&B Brands: Patron, Lillet, Redbull.
I joined Triller as the Strategic Partnership Manager for the Portuguese speaking countries, with a focus on Brazil and Portugal in order to develop the brand in this territory through our Acquisition strategies and Awareness. - Identify talents and trend contents: leverage celebrities and influencers to drive huge content campaigns and wins - Building promotional and creative campaigns alongside records labels. - Lead complex acquisition discussions with an innovative approach: Pitch, budget, talents, calendars. - Acquisition: Onboarding Brazilian Artists and Brazilian Creators - Sponsorships & Partnerships: Festival and Special Projects (VIP)
Launching TRACE TV one of the first afrocentric TV channels in Brazil as Head of Content was an honor, within my responsibilities, below are those that stand out: - Content curation: Develop a process to identify new (local) content and repurposing opportunities, and guide the process of mapping overall content strategy. - "Global to local" coordinate transformation: Work directly with the CEO and President to develop a deep understanding of Brazilian style, values, point of view, and voice. - Managing on-air editorial projects - Launch coordination: Maintain timelines and due dates so that content deliverables are completed for the launch in Brazil. - Scheduling the content on GSelector and Louise - Monitoring of relations with labels, producers, artists, and managers
• Content translation: French - Portuguese / English - Portuguese • Acquisition: Identify Brazilian partners who can contribute to brand growth • Relationship management with local service providers such as news agencies • Community Management: Instagram and Facebook • Writing articles for the site according to the editorial line of AdopteUnMec • Brand development in Brazil