I am an aesthete with an entrepreneurial mindset. With more than 15 years of adventures in the fashion/luxury industry, cross- functional work related to brand/product is where I am most comfortable. I found my focus in Luxury and contemporary leather goods focused brands. I work 360 degrees providing the best designed product balanced with a commercial and communication perspective in order to make it relevant on the market and creating an overall brand vision.
• Vision/Creative direction and overall Business Development • In charge of entire Leather goods design process. From brief, R&D to Production. • Supply chain management in Italy and China. Cost planning and management • Brand content and communication strategy,cross-functional communication and PR activities
• New design direction for bags, in charge of entire process and supply chain ------------------------------------------------------------------------------------------------------------------------------------------------------ 10.2014-10.2016 247 SHOWROOM, Milan-Paris Worldwide wholesale and brand manager ( Cult gaia, Rude, Rock, Heliot Emil, etc..) • Costumer negotiation and sales management, collection presentation • Business development by brand/market
• Business plan development, commercial and merchandising strategy • Key accounts management, Opening of corners, Shop in Shop • Costumer negotiation and sales management • Wholesale Marketing strategy implementation, Special KA dedicated projects
Winner of the Brand re-launch contest. Project manager.