Youmna Ayoub

- Studied and lead new flagship and pop up stores projects; identifying the best locations for our brand's positioning and drafting P&Ls reports to present to the top management. - Planned and managed the relaunch of the Sonia Rykiel retail and outlet stores in France and Monaco (3 stores of which the Parisian flagship) in collaboration with the brand's commercial team. - Adapted the product assortment of new opening stores to the local clientele and oversaw product inventory throughout the season in collaboration with our Merchandising Team in views of satisfying the customer's demand. - Expanded and launched new Omnichannel services throughout our Northern European stores in order to retain clients and optimize the customers experience, handled the support throughout the season in collaboration with the customer service team. - Drafted the financial budget and sales targets for the French Speaking Zone (France, Monaco, Switzerland, and French Caribbean). - Directly managed the Northern France and Caribbean stores (10-15 people); focusing their objectives on new product line sales (ready-to-wear, kids collection and accessories) in views of growing our sales and deseasonalizing the brand. - Organized yearly training events for our European store managers and wholesale partners (~100 people) in order to enhance our product and brand image knowledge.

- Managed a team of two associates leading operations of 40 stores across 7 countries within Northern Europe with a 360 approach liaising with the marketing, merchandising, digital, logistics and sales teams the development of our business. - Planned and managed 12 new store openings & refit projects; identifying business opportunities in new territories and focusing on category growth through two new women stores and two denim stores in Paris and the Riviera region. - Owned the end-to-end CAPEX and OPEX budget in view of maintaining the stores and brand’s image. - Analyzed the performances of retail and wholesale stores through specific metrics (Footfall, UPT, ATV,etc.) presenting weekly findings and action plans to the leadership team. - Defined the strategy for the women’s collection distribution and product offer in partnership with the leadership team after conducting a benchmark and identifying the key market trends and needs. - Rolled out Omnichannel solutions and processes across all stores in Northern Europe and trained retail teams in order to improve the sales experience in store and online. - Introduced new concept of product customization in selected stores to boost sales in key flagship stores in order to ameliorate customer experience and increase brand affinity. - Handled the sales campaign and pitch of the 50th anniversary collection to our wholesale partners in France which generated 4 new accounts.

- Coordinated the Vilebrequin x (RED) activation in France and the USA by developing cobranded VM Tools in order to highlight the collaboration in store and increase awareness on (RED)’s mission. - Developed a new loyalty program (Repair Service) aligned with the brand’s sustainability approach in order to build brand loyalty and improve the product’s durability and life cycle. - Created and implemented window display and virtual merchandising guidelines on both retail and wholesale channels worldwide answering regional needs through specific projects.

- Provided brands' regional offices with weekly statistical analysis; monitored cross-sales, sales by category, style and size to brief team of 12 in order to boost sell out and sell through. - Drafted and allocated seasonal buying budgets for footwear, leather goods and accessories for 2 flagship stores. - Dressed interiors and windows of 2 stores in order to generate impulsive purchasing. - Managed Customer Relationship Management, after sales servicing and clients’ special orders to ensure customer loyalty and repurchasing. - Developed and implemented communication strategies and PR campaigns alongside media agencies and partners in order to increase traffic in store and develop brand awareness. - Organized annual events including the launch of the My Gommino customization service; handled the implementation of the application and order process with the brand's IT and logistics teams, developed the mood brief, and coordinated with suppliers.

- Developed and managed corporate PR campaigns alongside media partners; prepared and released 30 press releases, ensuring content alignment with brand image - Allocated annual budgets based on analysis of sell out reports in order to optimize buying of swimwear, ready-to-wear, accessories and footwear collection's for 4 retail stores - Organized annual events including the launch of the flagship boutique; managed the listing, styled and handled models for the event

- Provided brands' regional offices with weekly statistical analysis; monitored cross-sales, sales by category, style and size to brief team of 12 in order to boost sell out - Drafted and allocated seasonal buying budgets for footwear, leather goods and accessories for 2 flagship stores - Dressed interiors and windows of 2 stores in order to generate impulsive purchasing - Managed Customer Relationship Management, after sales servicing and clients’ special orders to ensure customer loyalty and repurchasing - Developed and implemented communication strategies and PR campaigns alongside media agencies and partners in order to increase traffic in store and develop brand awareness

- Managed an online campaign for Lipton Tea's relaunch; assisted sales team of 35, checking 10 products' visibility and merchandising in 25 stores across the territory - Conducted a retail audit study focused on market shares’ evolution of each brand in order to implement new marketing strategies to gain additional shares

- Organized a cultural event for A Magazine and L’Officiel Levant,promoting 15 local emerging designers, artists and artisans - Provided monthly media coverage to international luxury brands and press kits - Styled and assisted professional photoshoots in order to create brand content and awareness on social media platforms (Instagram, Blog and Facebook page) - Developed and implemented a communication strategy for a project in collaboration with Bentley to build brand awareness on new Continental GT launch while improving traffic at Aishti department store

- Developed a new communication circuit with over 100 retailers by creating a newsletter targeting clients in isolated regions - Monitored expiry dates and stock coverage in order to limit waste and decrease return rate - Calculated and determined budgets, sales team commission, promotional campaigns and sales margins