Shuyu Liu
I have extensive luxury and independent retail experience, excelling in customer service, one-to-one styling, and product knowledge. I thrive in fast-paced environments, adapt quickly, and enjoy helping customers find pieces that suit their style, with strong skills in visual merchandising, sales, and store operations.
Curate vintage designer fashion, researching garments, sourcing stock and presenting collections. Welcome clients to an appointment-only showroom, offering one-to-one styling and considered product advice. Manage customer enquiries, purchasing, pricing and the day-to-day running of the showroom.
Worked as a Sales Associate at Sunglass Hut within Harrods, London, delivering personalised customer service in a prestigious luxury retail environment. Provided tailored product recommendations based on individual customer preferences, using strong product knowledge and styling advice to enhance the shopping experience. Supported sales through a consultative approach, cross-selling and upselling, while building relationships with an international clientele. Maintained high standards of visual merchandising, product presentation and customer service in a fast-paced luxury department store.
Developed and coordinated styling looks for a brand project, from visual direction to on-set execution. Organised fittings, garment preparation and adjustments, collaborating with the wider creative team.
Develop independent fashion and multidisciplinary creative projects, from design to visual presentation. Presented fashion work at Shanghai Fashion Week, coordinating styling and collection presentation.
Researched designers, collections, trends and visual references to support editorial planning. Assisted with fashion shoots, sample coordination and preparation to realise editorial concepts.
Helped customers discover pieces suited to their personal style through individual styling advice. Supported product displays, stock organisation, visual merchandising and daily store operations.