Shuyu Liu
I have extensive luxury and independent retail experience, excelling in customer service, one-to-one styling, and product knowledge. I thrive in fast-paced environments, adapt quickly, and enjoy helping customers find pieces that suit their style, with strong skills in visual merchandising, sales, and store operations.
Curate vintage designer fashion, researching garments, sourcing stock and presenting collections. Welcome clients to an appointment-only showroom, offering one-to-one styling and considered product advice. Manage customer enquiries, purchasing, pricing and the day-to-day running of the showroom.
Delivered personalised service by understanding customers' preferences and recommending suitable products. Used product knowledge and a consultative approach to support sales, cross-selling and upselling. Built rapport with customers in a busy luxury retail setting while maintaining high presentation standards.
Developed and coordinated styling looks for a brand project, from visual direction to on-set execution. Organised fittings, garment preparation and adjustments, collaborating with the wider creative team.
Develop independent fashion and multidisciplinary creative projects, from design to visual presentation. Presented fashion work at Shanghai Fashion Week, coordinating styling and collection presentation.
Researched designers, collections, trends and visual references to support editorial planning. Assisted with fashion shoots, sample coordination and preparation to realise editorial concepts.
Helped customers discover pieces suited to their personal style through individual styling advice. Supported product displays, stock organisation, visual merchandising and daily store operations.