Lucia Vivalda

Being the one reference in planning strategy, positioning and structure of Luxury Accessories Collections across Women’s gender; managing a team of 2 • Design the structure of upcoming collections to meet Market needs, being in line with the image of the Brand and its goal of strengthening accessories’ business • Partner with Design and Commercial teams in balancing the ratio between core and newness: launch a new contemporary “It-Bag” in line with Giorgio Armani’s DNA besides La Prima, capitalize on the success of Shoe category growing trend and sales by clarifying and optimizing collection plan and pricing architecture • Analyse sales and enhance Regional relationship with Markets to improve congruency, assortments, and product expertise • Work closely with Giorgio Armani Operations Development, Sourcing and Planning teams to improve pricing, margin, stock management and agility • Partner with Special Projects, Competitive Intelligence, Digital and Press teams to improve product strategy and visibility

Reporting to Shoe Business Unit Vice President - Managing Central Merchandising Shoe Team • Partner with Design to optimise collection plan and pricing strategy • Enhance Regional relationship with Markets to improve congruency and assortments • Work closely with Development and Sourcing teams in Italy to improve pricing and margin • Work with Planning to improve Stock management and agility • Partner with Digital, Marketing and Press teams to improve product strategy and visibility

Managed Merchandising, Product Development and Design teams working on regular and special shoe collections Managed a team of 4 people by handing over tasks of former Men & Women Shoes Business Unit Directors - supported Chief Merchandising Officer in strategy execution to achieve targets on shoe business • 4-Years Plan: elaborated strategic thinking that has been well received and implemented by new CEO & C-Level Managers • Budget and P&L: ensured profitability through top-line growth and costs control, achieved target margin • Team Management: built a brand-new Merchandising team, and strengthened Design organization • Sales analysis and competitive benchmark: identified opportunities and anticipated trends (Matthew M Williams new launches) • Product Strategy definition and Collection Plan briefing to Design: launched new iconic pillars and missing product typologies, achieved size, price positioning and markup, satisfied target clients • Product meetings and proto reviews with Development, Design and Artistic Direction: gained visibility and legitimacy by improving retro-planning, adoption rate and pricing • Showroom set-up supervision: introduced new coding and sales tools to efficiently lead virtual showrooms during the pandemic • Partnership with Planning and Sourcing teams: anticipated all launches in store by 2 weeks through effective technical reviews and by increasing prebuys share up to 30% of newness; improved stock management by increasing carry-over share up to 40% of newness and optimising markdown strategy • Partnership with Communication teams: improved product visibility through VIP seedings and efficient sample management

Supported Women Shoes Business Unit Director and Chief Merchandising Officer in setting-up regular and special collections • Honed the relationship with Design, Development and key stakeholders by successfully managing the category through two maternity leaves of N+1 Manager, thus becoming the one reference for Women Shoes • Contributed to a yearly double-digit revenue growth

Researched and analysed the subject Is the vertical integration the trend in the Fashion Industry? by cooperating within a group of 6 people from top European Business Schools • Developed a successful strategy in order to exploit opportunities all over the World Project: - Analyse the value chain of the Fashion & Apparel industry from a global perspective - Investigate the different business strategies in companies' value chains per segment to highlight the new trends - Grasp a complex work content in a very short time in a multicultural team composed of five different nationalities Main tasks: - Collect, interpret and synthesise information - Conduct interviews with Lectra's employees - Analyse different markets and companies' strategies - Consolidate research result into a presentation for the CEO

Assisted in setting-up Women Shoes collections by supporting the Collection Merchandising team along all core activities by partnering with Design, Product Development, Commercial and Communication teams • Joined to support the Merchandising team during first maternity leave period of former Women Shoes Business Unit Director • Established a successful partnership with the team and contributed to a double-digit growth of the product category, thus resulting into being offered a full-time contract despite not being initially budgeted

Michaela Christine Wolf Ltd is a luxury marketing consultancy firm which specializes in working with luxury brands to create omni-channel marketing and 360 degree Customer Relationship Management (CRM) strategies to deliver direct Return of Investment. Main tasks: • Brand research & analysis: highlight of functional and emotional benefits of the brand as well as its key element that are the core of its compelling value proposition • Market & Customer research: analyze the market and the potential customers through the jobs-to-be-done methodology • Data Analysis: analyze data and highlight of the market segmentation • Marketing planning & Execution: proposition of marketing and business opportunities along the consumer journey, underlining potential brand & media partnerships and sponsorships. • Chosen for luxury consulting collaboration with Kurt Salmon as top intern at Michaela Christine Wolf Ltd. Consultancy firm (August 2015)

▪ Worked in team for the promotion of Italcheck – smart utility which certifies the authenticity of Made in Italy ▪ Researched competitors, analysed sector and existing trends while managing client relationships ▪ Supported Managers with PPT presentations and Excel reports ▪ Awarded for best Marketing strategy developed for Italcheck, smart utility which certifies the authenticity of Made in Italy (2014)