A creative and innovative Footwear Design lead with over twenty years experience. I have the ability to translate ideas into financial global success. Driving the brand vision from concept stage through to production. Managing, mentoring and motivating the design teams to continually drive results. My collaborative approach enables me to influence marketing/online/social media teams ensuring a successful omni channel business whilst maintaining brand tone of voice.

I consider myself an excellent team player who faces every challenge with a positive mindset - a quality that is essential in driving business forward.

My experience allows me to work from dual perspective. I have a commercial eye with an acute attention for detail, and most importantly I am extremely passionate about product.

Specialties: Meticulous attention to detail and aesthetics.
Strong awareness of trends - cyclical, current and classic.
Very good balance of commercial and innovation applied product.

It is my belief that in order to be future facing as a creative organisation we must understand key shifts and movements that are informing how people live their lives. Throughout my career I have always approached my work for humanistic POV, helping brands understand the bigger picture and these key Macro shifts, analysing how these filter down and understanding how they manifest on a societal and consumer level.

Educating teams / brands in all aspects of design, broadening their perspectives and seeing this come through in product is at the forefront of my work. I relish in the research process, always being curious and tenacious in my approach to find different outcomes incorporating qualitative design and trend methodology.

I am generally passionate about sharing what I have learnt and enjoy telling great stories that create excitement and engagement. My attention to detail has been a contributing factor in my success throughout my career.