A creative and innovative Footwear Design lead with over twenty years experience. I have the ability to translate ideas into financial global success. Driving the brand vision from concept stage through to production. Managing, mentoring and motivating the design teams to continually drive results. My collaborative approach enables me to influence marketing/online/social media teams ensuring a successful omni channel business whilst maintaining brand tone of voice.
I consider myself an excellent team player who faces every challenge with a positive mindset - a quality that is essential in driving business forward.
My experience allows me to work from dual perspective. I have a commercial eye with an acute attention for detail, and most importantly I am extremely passionate about product.
Specialties: Meticulous attention to detail and aesthetics.
Strong awareness of trends - cyclical, current and classic.
Very good balance of commercial and innovation applied product.
It is my belief that in order to be future facing as a creative organisation we must understand key shifts and movements that are informing how people live their lives. Throughout my career I have always approached my work for humanistic POV, helping brands understand the bigger picture and these key Macro shifts, analysing how these filter down and understanding how they manifest on a societal and consumer level.
Educating teams / brands in all aspects of design, broadening their perspectives and seeing this come through in product is at the forefront of my work. I relish in the research process, always being curious and tenacious in my approach to find different outcomes incorporating qualitative design and trend methodology.
I am generally passionate about sharing what I have learnt and enjoy telling great stories that create excitement and engagement. My attention to detail has been a contributing factor in my success throughout my career.
To be discussed
Senior Product Design/Development Manager
The Walt Disney Company
Jun 2022 - Present
• Leading a team of 10 to deliver Design & Creative strategies to global brands
• Key Accounts – Adidas Global, Eastpak, Samsonite, Happy Socks, Rayban, Oakley,Swatch, Geox
Founder at Fable Footworks
Sep 2019 - May 2022
Vans USA / Soho Grit / Amazon Fashion / White Stuff / Unique Style Platform / Various
• Design & development working to customer briefs
• Trend direction and seasonal story building
Hudson Shoe Agencies
Aug 2018 - Sep 2019
Leading the creative strategy for the brand ensuring brand DNA consistency whilst driving newness
Inspiring the design team and encouraging them to be ‘trend obsessed’
Implementing systems and process...
C&J Clarks International
Sep 2017 - Aug 2018
Managing a team of 15 including x 2 Heads of Design.
Driving internal design culture to develop original design handwriting inline with brand pathways and vision.
Implementing processes to increase ...
Head of Mens Own Buy
May 2015 - Jan 2017
Responsible for men’s own buy, overseeing both buying and design teams
Identified and implemented new key sourcing opportunities giving the men’s more flexibility and opportunities