With more than 15 years of experience in the International. Fashion business. From a seller to creative director to creating new trends, and fully in charge of the collection design, corporate image, visual merchandising, new working practices, working alongside architects and designing furniture, lighting and mannequins to social media and advertising concept to create huge market awareness and superior market share. Highly creative and committed to every project, combining creative concepts and adapting to every need and market, reaching defined goals and targets. developing strategies to highlight and improve brand image. Natural leader with expertizes in handling very large, well trained, high profile teams and with a wide mentoring skillset and knowledge of team coaching and wellness in the workplace, taking into account that all team members must be happy and motivated to provide their utmost. Enjoy traveling and the freedom that comes from the creative process. Every brand is a soul and from the front door to the shop floor to stockroom, the client must perceive, enjoy and fall in love with the ethos of the brand. This is my goal and prior achievement.