Dynamic creative professional with extensive experience in art buying and production management. Proven ability to develop integrated campaigns, overseeing all aspects from concept to execution, including art direction, set styling, and logistics. Strong negotiation skills with a robust network of creative talents, ensuring alignment with brand values and commercial objectives. Expertise in managing budgets, timelines, and complex projects in fast-paced environments. Passionate about fashion and photography, with a keen eye for trends and artistic sensibility. Fluent in English and basic French, adept at collaborating with diverse teams and stakeholders.
Committed to creating a more inclusive society by supporting newcomers and LGBTQI+ individuals at De Regenboog Groep Amsterdam. I help people from diverse backgrounds find their place in society by offering guidance, organizing social activities, and providing empathetic support. As a buddy for newcomers and LGBTQI+ individuals, I am dedicated to fostering a welcoming environment for all.
Education Specialist for fashion design & branding. Consumer-centric concepts to relevant customer design & branding. Workflow and conceptual translating are visual expressions. Design thinking and implementation.
Founder of contemporary international art photography gallery and art consultancy for businesses and individuals. Creating strategies for artists and guiding them through the process of becoming established artists.
Expert in Curation, Contemporary Art Photography, and Exhibition Development. Skilled in Trend Reporting, Brand Strategy, and Concept Development, with a focus on elevating artistic narratives and cultural experiences. Experienced in Gallery Growth, Brand Repositioning, and Art Direction, seamlessly integrating Change Management, Planning & Budgeting to enhance brand visibility and engagement in the art world. Companies: Republiek Gallery / Deus Ex Machina / Vlisco Group / Woodin, Ghana / TrendConnection
Managed a group of textile, apparel and accessories designers on creative direction. Responsible from concept development, sampling and production, line plan and sales strategy. - Collection & sales strategy - Increase margins - International high-end retailers - Milan & Paris Fashion Weeks
Developed retail and wholesale formulas by combining both commercial and brand strategic objectives in consumer-relevant environments, by observing the customer desire and translating them into final concepts with a constant eye to the current trends and market requests. - Mono & Multi-retail concept development - Retail formula development - Wholesales branding - Service design - Intellectual properties & International Legislation
Together with a team of stylists responsible for the retail styling of shop-windows and in-store presentations.
Tjarda is able to create future visions but also to create great visals on the work floor or direct people to do that. Although 'direct' may not be the proper word: people will love to work with him. His passion and vision shine through everything he does. he is closely following trends and a master in translating them to the work at hand, be it a strategy or visual merchandise implementation.