A self-motivated individual seeking to achieve personal best in the world of media and communications. Always ready to accept creative opportunities and hopes to utilize skills to meet organizational goals. Works well under pressure, with heart, and will not shy away from challenging roles.
Developed and refined the voice of Halza ●Responsible for the completion of copy in a timely manner ●Crafting copy for social media ●Crafting copy for all branding collateral, both digital and print ●Working closely with graphic designers to ensure copy tone and style are consistent with visual tone and style ●Working with UX/UI designers to plan and execute development of product concepts ●UX writing: Crafting copy for a range of optimizations and new features on the Halza app. Simplify large text into short and meaningful copy for users ●Copywriting ad creatives for Google Ads ●Apple search ads: Research and execution ●In-charge of website: Create, proofread and post web copy. Ensure web content is always up to date. Worked closely with website developers ●Handling all enquiries related to website and social media ●Writing articles for website ●Writing official press releases for distribution ●Creating email campaigns ●Crafting off-line marketing copy ●Brainstorm, develop and execute creative campaigns ●Contacting media buying and planning agencies on behalf of the marketing lead ●Reaching out to journalists ●Polish and edit copy across various platforms ●Other duties as assigned
Collateral design - print and digital display for all departments in hotel ●Writing official hotel press releases for distribution ●Writing press releases for Accor Hotels upon General Manager's personal request ●Crafting design and written work for Accor Hotels' CSR initiatives: Purple Parade 2019, Accor from the Heart with Community Chest 2019 launch, Accor Planet 21 Day Event with WWF ●Creation of all eDMs distributed to database ●Assisting the Sales department in special events and site inspections ●Creation of materials such as brochures and sales kits for the Sales department ●Main touch point for media partnerships. Lead the following key projects: Singapore International Film Festival 2018 and 2019, ibis x Music Matters 2019 ●Sourcing and liaising with local influencers. Planning, hosting and assisting all media tastings ●Managing and creating content for hotel to feed Accor's marketing initiatives, third party sites and online listings ●Content creation for all social media channels ●Handling of guest enquiries and feedback on all social media channels as well as guest reviews on all travel review websites such as TripAdvisor, Booking.com, Agoda, Expedia, TrustYou Survey and more ●Design and production of all hotel corporate gifts ●Photography, videography, graphic design and other creative work. ●Overseeing hotel's Dinner & Dance. Committee lead 2018 and 2019 ●Assisting with presentations and meetings, including preparation of materials ●Assisting with manual labour: Hotel decorations (Christmas, Chinese New Year, media events etc,) ●Administrative and other ad-hoc duties
Key person in supporting Mandarin Oriental Hotel Group's digital marketing initiatives ●Studying and reporting industry trends and reviewing e-Commerce updates ●Content creation for all social media channels ●Handling of guest enquiries and feedback on all social media channels as well as travel review websites such as TripAdvisor, Booking.com, Agoda, Expedia, TrustYou Survey and more ●Reviewing and reporting hotel's growth and guest sentiments among luxury hotels in Singapore on online travel review websites ●Managing of content for the Mandarin Oriental, Singapore website ●Managing and feeding content to third party sites and online listings: Chope, HungryGoWhere, Quandoo, etc. ●Analysing online reach, including all web generated bookings and reporting data during weekly meetings with relevant departments ●Creation of hotel eDMs distributed to both local and global guest database ●Photography, videography, graphic design and other creative work ●Handling all colleague enquiries related to website and social media ●Arranging bookings for visiting journalists ●Preparing and distributing media profiles for international media visits ●Coordinating press enquiries, photoshoots, events and interviews ●Assisting presentations and meetings, including preparation of materials ●Administrative duties
Content creation for all social media accounts ●Management of eCommerce platforms ●Editing and proofreading material ●Creation of eDMs for customer database ●Copywriting for product packaging ●Designing product packaging and all other collateral ●Liaising with clients ●Event planning for seminars and outdoors events (promotional booths) ●Assist with photoshoots ●Photo editing ●Assist sales and finance department ●Administrative and ad-hoc duties
Content creation for advertisements, company profiles, newsletters, books/magazines, projects/events, products, blurbs, scripts, dialogue etc. ●Projects: People's Association (PA) monthly newsletter, Singapore, Babyboss Magazine, Hong Kong, Supreme Court Exhibition write-up 2012, Singapore. Toyota and Lexus Calendar 2012, Singapore ●Editing and proofreading of documents before publishing is due ●Liaising with various clients on a daily basis ●Cold calling ●Preparing invoices ●Idea pitching to clients ●Administrative and other ad-hoc duties Continued to do freelance writing for the company before withdrawing completely.