A self-motivated individual seeking to achieve personal best in the world of media and communications. Always ready to accept creative opportunities and hopes to utilize skills to meet organizational goals. Works well under pressure, with heart, and will not shy away from challenging roles.
• Responsible for the completion of copy for all branding collateral, app optimisations and new features • Content creation: Helped to achieve a higher engagement rate on LinkedIn and Twitter • Worked closely with the UX/UI and Development Team (SG and Vietnam) to plan and execute the development of product concepts, user testing, in-app copywriting, and more • Responsible for the creation of newsletters: Drove 400 organic sign-ups in 4 months • Part of the team representing at the Official Networking App at Coinfest Asia 2022 (Bali) • Worked on an SEO project to drive the website traffic, achieving a 25% increase in website traffic • Planned in-person and virtual networking events in the Web3.0 space
• Responsible for the completion of copy for all branding collateral and social media channels • Worked closely with the Graphic Designers on creative campaigns • Google ads: Copywriting ad creatives and analysing metrics • Apple search ads: Research, execution, and analysis of metrics • Website building: Worked with the developer (France) to build website • Website management: Create, proofread, and post web copy • Responsible for web content, including writing and posting articles • Coordinated with App Developers (Dubai) and Translators (Spain) for app content • Responsible for writing official press releases • Responsible for the creation of newsletters • Brainstorm, develop, and execute creative campaigns • Assisted in media-buying
• Responsible for writing official press releases, including for Accor Hotels Group, upon GM’s request • Assisted with Accor Hotels’ CSR initiatives (Purple Parade, Accor from the Heart with Community Chest, Accor Planet 21 Day Event with WWF) • Assisted the Sales Department: Events, site inspections, and the creation of brochures and sales kits • Main touch point for media partnerships • Led the following key projects: Singapore International Film Festival 2018/2019, Music Matters 2019 • Content creation and supporting of Accor’s marketing campaigns • Photography, videography, and all other creative work • Responsible for designing and producing corporate gifts • Dinner and Dance Committee Lead 2018/2019
• Key person in supporting MOHG's digital marketing initiatives for the Singaporean market • Content creation for all social media channels • Handled guest enquiries, feedback on social media, and guest reviews on various channels (TripAdvisor, Booking.com Agoda, Expedia, TrustYou Survey, and more) • Responsible for reporting hotel growth, industry trends and guest sentiments among local luxury hotels • Managed content for the MOHG website, as well as third-party marketing sites • Responsible for analysing online reach, including all web-generated bookings and reporting data to the General Managers and Department Heads • Responsible for the creation of newsletters distributed to both a local and global database • Arranged bookings for visiting journalists and media profiles for international media visits • Coordinated press enquiries, photoshoots, and events
• Managed the eCommerce platform • Responsible for product packaging copywriting and design • Planned events, including seminars and promotional booths • Assisted with photoshoots for product marketing