I am a proactive professional with extensive experience in managing fashion-related content and productions. Skilled in orchestrating e-commerce shoots and digital campaigns, I thrive in high-energy environments, ensuring seamless execution and maintaining professionalism throughout dynamic projects.
Developing UGC/influencer talent led shows and live streams in a variety of lifestyle categories (Travel, Fashion, Beauty, Diy and Food), identifying creators across EMEA and managing outreach and content production. Monitoring a dedicated budget and ensuring costs are being tracked accurately. Working closely with global production teams to execute shows and live streams, leading creative approvals from initial concepts to pre production straight through to post- production. Managing relationships with global, internal cross-functional teams.
Managed the relationship of brand accounts for Rankin such as AMG, Mercedes, Rolls Royce, Hugo Boss, Royal London and Swift. Managed talent outreach for HUNGER magazine. Some of my duties were to project lead, write up estimates for new projects, source creatives, briefing resource and creating a topline timeline to complete the project. Notable achievements were completing a topline ePaper, Playbook as well as a Calendar for AMG alongside a world premiere commercial campaign (endorsed by Will.i.am) that focused on their 70-year heritage along with their new product launch AMG SL63.
I safeguarded content creation at every stage of development for Oh Polly alongside their sister brand Bo & Tee. I liaised with external creatives, managed a production team as well as securing talent in the UK and USA and executed successfull global e-commerce production shoots, digital campaigns for the website as well as for social media. Notable achievement would be the celebrity endourced lingerie campaign i organised with Kylie Jenner's best friend Victoria Villarroel.