me
- Created marketing objectives in accordance with the business goals. - Contracted and oversaw the work of marketers and targetologists. - Helped the brand founder to create the brand identity. - Developed concepts for campaigns and social media plans that leveraged the brand presence in the local market. - Oversaw visual and text content creation, and organized shootings. - Provided market, trend, and customer research. - Advised on the collection development. - Built relationships with influencers. Key achievements: - Increased Instagram audience by 41%. - Decreased marketing expenses by 27%.
- Copywrited articles on IT and software development themes. - Writed for company's blog.
- Created visual strategies for brands from ideation to final projects. - Developed concepts for effective campaigns, ads, lookbooks, etc. - Supervised creative teams. - Negotiated ideas with clients. - Organized shootings, booked models, selected locations, and found appropriate talents. - Styled shootings. - Consulted curated brands on social media management, marketing, organizing press days, showrooms, runway shows, and other events. Key achievements: - Co-founder of a production team that helped emerging fashion brands to reduce unnecessary production costs by up to 50% and to increase the brands' sales by 10 to 30% in a short period of 3 to 6 months.
- Produced articles in the news section, interviews with celebrities, features, and advertising specials. - Introduced new formula to news writing that increased engagement by 22%. - Was responsible for trends analysis and prepared insights for the team. - Was in charge of website data analysis and took part in developing new media formats. - Contributed to the creation of social media content. - Communicated with PR agencies and advertisers. - Worked closely with the Asthik showroom department (in-house) to ensure coherent featuring of seasonal collections in media.
Created and localized marketing content for fashion brands
Pharma, Clinical trials Education IT: UI, Soft, Games
- Generated original text content (from ads to press releases, from editorial specials to interviews). - Negotiated requirements with clients. - Assisted in the brainstorming process. - Met deadlines while maintaining high-quality deliverables. Clients include Vogue Ukraine, Style.com (former contributor via Mercedes-Benz Kyiv Fashion Days), Guess Watches Ukraine, LG, Alpha Serve (IT blog and materials for company partners), Elena Bakirova (fashion brand).
- Developed editorial policy for online fashion magazine FW Daily. - Supervised creation of advertising and multi- & mono-brand editorial specials. - Mentored a team of 3 magazine editors and coached freelance writers. - Helped with PR for Mercedes-Benz Kiev Fashion Days (in-house) - Covered the MBKFD and its residents for the international press, including Style.com. Key achievements: - Successfully managed and reorganized a publication from a local fashion week chronicle to one of the leaders in the local fashion market. - Increased the audience by 35% in 3 months. - Helped a number of Ukrainian emerging fashion designers gain international presence and business success through PR and communications.
Medical Equipment, Pharma, Clinical trials Corporate Trainings, Human Resources Education IT: Soft, Games Tourism & Leisure Luxury Industry Beauty & Cosmetics Gastronomy