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Kateryna Solovei

Art Director, Stylist
Portfolio website
About

me

Previous Brands
PharmaTrace
Elena Bakirova
Alpha Serve
Fashion Estimates
Quill Content
Aspect Translation Company
FOP Kateryna Solovei
LMG Group SAS
Sharda translation agency
Work Experience
Marketing Lead, Business Developper
Feb ‘23 -
PharmaTrace

Brand Manager
Jun ‘21 - Feb ‘22
Elena Bakirova

- Created marketing objectives in accordance with the business goals. - Contracted and oversaw the work of marketers and targetologists. - Helped the brand founder to create the brand identity. - Developed concepts for campaigns and social media plans that leveraged the brand presence in the local market. - Oversaw visual and text content creation, and organized shootings. - Provided market, trend, and customer research. - Advised on the collection development. - Built relationships with influencers. Key achievements: - Increased Instagram audience by 41%. - Decreased marketing expenses by 27%.

Vendor
Mar ‘21 -
Alpha Serve

- Copywrited articles on IT and software development themes. - Writed for company's blog.

Managing & Art Director
Jan ‘21 - Feb ‘22
Fashion Estimates

- Created visual strategies for brands from ideation to final projects. - Developed concepts for effective campaigns, ads, lookbooks, etc. - Supervised creative teams. - Negotiated ideas with clients. - Organized shootings, booked models, selected locations, and found appropriate talents. - Styled shootings. - Consulted curated brands on social media management, marketing, organizing press days, showrooms, runway shows, and other events. Key achievements: - Co-founder of a production team that helped emerging fashion brands to reduce unnecessary production costs by up to 50% and to increase the brands' sales by 10 to 30% in a short period of 3 to 6 months.

Editor
Jul ‘19 - May ‘22
Buro 24/7

- Produced articles in the news section, interviews with celebrities, features, and advertising specials. - Introduced new formula to news writing that increased engagement by 22%. - Was responsible for trends analysis and prepared insights for the team. - Was in charge of website data analysis and took part in developing new media formats. - Contributed to the creation of social media content. - Communicated with PR agencies and advertisers. - Worked closely with the Asthik showroom department (in-house) to ensure coherent featuring of seasonal collections in media.

Vendor
Nov ‘18 - Sep ‘21
Quill Content

Created and localized marketing content for fashion brands

Vendor
Feb ‘16 - Apr ‘21
Aspect Translation Company

Pharma, Clinical trials Education IT: UI, Soft, Games

Freelance Copywriter
May ‘15 -
FOP Kateryna Solovei

- Generated original text content (from ads to press releases, from editorial specials to interviews). - Negotiated requirements with clients. - Assisted in the brainstorming process. - Met deadlines while maintaining high-quality deliverables. Clients include Vogue Ukraine, Style.com (former contributor via Mercedes-Benz Kyiv Fashion Days), Guess Watches Ukraine, LG, Alpha Serve (IT blog and materials for company partners), Elena Bakirova (fashion brand).

Editor-in-Chief of fw-daily.com
Jan ‘15 - May ‘15
LMG Group SAS

- Developed editorial policy for online fashion magazine FW Daily. - Supervised creation of advertising and multi- & mono-brand editorial specials. - Mentored a team of 3 magazine editors and coached freelance writers. - Helped with PR for Mercedes-Benz Kiev Fashion Days (in-house) - Covered the MBKFD and its residents for the international press, including Style.com. Key achievements: - Successfully managed and reorganized a publication from a local fashion week chronicle to one of the leaders in the local fashion market. - Increased the audience by 35% in 3 months. - Helped a number of Ukrainian emerging fashion designers gain international presence and business success through PR and communications.

Vendor
Feb ‘12 - Jun ‘19
Sharda translation agency

Medical Equipment, Pharma, Clinical trials Corporate Trainings, Human Resources Education IT: Soft, Games Tourism & Leisure Luxury Industry Beauty & Cosmetics Gastronomy

Languages
French - Work Proficiency
Ukrainian - Native
Russian - Native
English - Work Proficiency
Education & Training
ESP Ecole Superieure de Publicite
‘22 - ‘23
Master's degree
International Marketing and Luxury Industry
London College of Fashion, University of the Arts London
‘13 - ‘13
Short Course
Fashion Journalism
Oles Honchar Dnipro National University
‘06 - ‘11
Master's Degree
Translation, Journalism, International Communications
Paris, France