I am an entrepreneurial marketing professional, with high level experience and a track record of delivering ROI, revenue and business growth. I am creative, analytical, accountable and skilled at building high performing teams to transform organisations into commercially successful businesses. I have headed EMEA marketing for seven startups, two had NASDAQ IPOs exceeding $180 Million capitalization and one of which had a trade sale for £6 Million. Two were not successful and I learned more about business from them than from any others. I have also worked on three successful scale ups and one very successful business turnaround through digital transformation. You can see Case Studies and White Papers on my work at www.screenmatrix.com
Driving revenue and growth for Mmmgood, a pioneer in responsible tourism. Helping travellers not just visit, but live it.
Provide strategic input on marketing, technology and digital transformation
Allen Brothers manufactures high performance sailing hardware. I introduced an entrepreneurial marketing strategy, including digital marketing and eCommerce, which delivered results and now have added responsibility for growing US market share. This has resulted in two years of 1,000% compound increases in OTS, higher CTR and lower CPM. All metrics show improved marketing response and sales revenues have improved by over 20% year on year, exceeding targets.
Introduced a new line of nearshore services business to a mobile application product vendor. This included project scoping, management and back end integration from mobile devices to the enterprise, on any platform and any database. Mobilengine's levels of skill and experience simplifies the delivery of high quality mobile apps to market with impressively short lead times and reasonable cost.
Screen Matrix delivers ROI from digital transformation
Completed a business transformation project for a US based on-line dating business. This involved negotiation of more favourable hosting, marketing and transaction processing agreements, a re-design of six brands and the migration of records to a new platform. The project has been completed on time and budget and has resulted in improved profitability and product lifecycle.
Flex Systems Consulting is an Adobe Platinum Partner, delivering Adobe Flex professional services to the City of London and beyond. We have developed Rich Internet Applications for. NYSE EURONEXT, CityOdds and Botsphere. We have provided consultancy services to Doctorsnet and Gamesloft. We have developed digital marketing programmes for numerous clients. We are currently enhancing our cross platform development capability to include all major mobile platforms.
Created B2B Rich Internet Applications. My role encompassed on-line marketing, sales, search engine optimisation (SEO), pay per click (PPC) management and controlling budget, content and software development teams in the UK and Eastern Europe. In 2009, having established an Adobe Flex development resource, we decided to expand into consultancy services and have taken on a number of successful projects. These include Botsphere a successful B2B service for on-line bookmakers.
A business-to-business public relations agency with a strong track record in technology markets. Command handled marketing support for six successful US backed start-ups and helped them penetrate the European market for enterprise software. Command was in the PR Week top 100 IT agencies from 1999-2001, during which time clients raised in excess of $180 million through successful public and private offerings.
B2B and corporate PR specialist. Managed relocation project and crisis management strategy for PFF. Grew B2B fee income by 50%.
Reporting to the divisional director of this Fortune 500 Corporation, responsible for the exploitation of a £2.5 million sponsorship of the Skoal Bandit RAM Formula One Team and the Heron Suzuki Grand Prix Motorcycle team. I managed the relationship with both teams and PR agencies in London, Paris and Rome to maximise pan European brand awareness.
Responsible for Castrol, BF Goodrich, Mitsubishi and Alison Associates. Billing £250,000 per annum, reporting to the Managing Director.