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Jeremy Nicholson

Growth Marketing, Martech & Digital Transformation
Portfolio website
About

I am an entrepreneurial marketing professional, with high level experience and a track record of delivering ROI, revenue and business growth. I am creative, analytical, accountable and skilled at building high performing teams to transform organisations into commercially successful businesses. I have headed EMEA marketing for seven startups, two had NASDAQ IPOs exceeding $180 Million capitalization and one of which had a trade sale for £6 Million. Two were not successful and I learned more about business from them than from any others. I have also worked on three successful scale ups and one very successful business turnaround through digital transformation. You can see Case Studies and White Papers on my work at www.screenmatrix.com

Previous Brands
MmmGood™
The Law Boutique
ALLEN BROTHERS (FITTINGS) LIMITED
Mobilengine BDU
Screen Matrix
BELAMO
Flex Systems Consulting
Command Online
Command Communications
Lay & Partners
US Tobacco International
JBP Public Relations
Work Experience
Vice President - Sales and Marketing
Aug ‘21 - Aug ‘22
MmmGood™

Driving revenue and growth for Mmmgood, a pioneer in responsible tourism. Helping travellers not just visit, but live it.

Strategic Advisor
Jan ‘20 - Sep ‘21
The Law Boutique

Provide strategic input on marketing, technology and digital transformation

Head of Marketing
Dec ‘15 - Apr ‘20
ALLEN BROTHERS (FITTINGS) LIMITED

Allen Brothers manufactures high performance sailing hardware. I introduced an entrepreneurial marketing strategy, including digital marketing and eCommerce, which delivered results and now have added responsibility for growing US market share. This has resulted in two years of 1,000% compound increases in OTS, higher CTR and lower CPM. All metrics show improved marketing response and sales revenues have improved by over 20% year on year, exceeding targets.

VP EMEA Bespoke Development Unit
May ‘13 - Oct ‘13
Mobilengine BDU

Introduced a new line of nearshore services business to a mobile application product vendor. This included project scoping, management and back end integration from mobile devices to the enterprise, on any platform and any database. Mobilengine's levels of skill and experience simplifies the delivery of high quality mobile apps to market with impressively short lead times and reasonable cost.

Founder
May ‘13 -
Screen Matrix

Screen Matrix delivers ROI from digital transformation

VP EMEA
Jan ‘11 - Apr ‘14
BELAMO

Completed a business transformation project for a US based on-line dating business. This involved negotiation of more favourable hosting, marketing and transaction processing agreements, a re-design of six brands and the migration of records to a new platform. The project has been completed on time and budget and has resulted in improved profitability and product lifecycle.

Sales & Marketing Director
Mar ‘04 - Jan ‘10
Flex Systems Consulting

Flex Systems Consulting is an Adobe Platinum Partner, delivering Adobe Flex professional services to the City of London and beyond. We have developed Rich Internet Applications for. NYSE EURONEXT, CityOdds and Botsphere. We have provided consultancy services to Doctorsnet and Gamesloft. We have developed digital marketing programmes for numerous clients. We are currently enhancing our cross platform development capability to include all major mobile platforms.

Director
Jan ‘94 - Jan ‘03
Command Online

Created B2B Rich Internet Applications. My role encompassed on-line marketing, sales, search engine optimisation (SEO), pay per click (PPC) management and controlling budget, content and software development teams in the UK and Eastern Europe. In 2009, having established an Adobe Flex development resource, we decided to expand into consultancy services and have taken on a number of successful projects. These include Botsphere a successful B2B service for on-line bookmakers.

Owner / Manager
Jan ‘90 - Feb ‘03
Command Communications

A business-to-business public relations agency with a strong track record in technology markets. Command handled marketing support for six successful US backed start-ups and helped them penetrate the European market for enterprise software. Command was in the PR Week top 100 IT agencies from 1999-2001, during which time clients raised in excess of $180 million through successful public and private offerings.

Business Account Manager
Jan ‘87 - Jan ‘90
Lay & Partners

B2B and corporate PR specialist. Managed relocation project and crisis management strategy for PFF. Grew B2B fee income by 50%.

European Racing Manager
Jan ‘85 - Jan ‘87
US Tobacco International

Reporting to the divisional director of this Fortune 500 Corporation, responsible for the exploitation of a £2.5 million sponsorship of the Skoal Bandit RAM Formula One Team and the Heron Suzuki Grand Prix Motorcycle team. I managed the relationship with both teams and PR agencies in London, Paris and Rome to maximise pan European brand awareness.

Account Executive
Jan ‘83 - Jan ‘85
JBP Public Relations

Responsible for Castrol, BF Goodrich, Mitsubishi and Alison Associates. Billing £250,000 per annum, reporting to the Managing Director.

Languages
French
Education & Training
Cambridge Judge Business School
‘18 - ‘18
Ignite
London Metropolitan University
‘80 - ‘83
Bachelor's Degree
Burnham-on-Crouch, UK