• Successfully lead and manage Digital Product, Strategic Marketing Campaigns, Supply-chain and Business Development across Retail, eCommerce and Fashion Industries Globally. • Amazon seller, equipped with cutting-edge strategies to grow sales and rise to the top on Amazon. An ‘expert’ at Product Research, Sourcing, Keyword Research, Listing Optimization, Product Launches, Ongoing Business Maintenance and everything in between
• Measured and evaluated pre-defined KPI’s of project/campaign results using Salesforce and company systems • Assisted business development team with client presentation requests and preparation of Requests for Proposals (RFPs). Implemented digital marketing strategies and crafted effective messaging • Created cutting edge graphic visuals in Canva to support Traveler Engagement services
Audible Situation Analysis in Social Media and Mobile Marketing Class • Conducted marketing research based on focus groups • Evaluated the brand’s social media and mobile marketing strategies by reviewing tracking analytics on Spyfu and SEMRush • Recommended courses of action for the brand based on research, such as improved social media marketing strategies
• Developed relationships with customers, vendors and co-workers • Enhanced operations processes through development of streamlined purchase order system
• Frequently attended trade shows and vendor meetings to purchase new products; resulted in a 25% increase in sales revenue for the company • Proactively analyzed, predicted, and identified current and prospective consumer buyer trends in order to implement new processes that will maximize company sales • Utilized effective negotiation skills to obtain the best deals and contracts for product fulfillment from suppliers; achieved a 15% reduction in overall company expenses
• Designed appealing store displays based on themes, style, or trend of promotion to maximize sales and customer engagement • Provided visual merchandising and sales teams with the resources to succeed and increase overall sales revenue; effectively trained them on how to execute a visual concept