• Successfully lead and manage Digital Product, Strategic Marketing Campaigns, Supply-chain and Business Development across Retail, eCommerce and Fashion Industries Globally. • Amazon seller, equipped with cutting-edge strategies to grow sales and rise to the top on Amazon. An ‘expert’ at Product Research, Sourcing, Keyword Research, Listing Optimization, Product Launches, Ongoing Business Maintenance and everything in between
• Implement digital marketing strategies, generate ideas, and craft effective messaging to improve sales lead generation • Successfully manage social media platforms, create eye-catching visual designs, and execute paid campaigns to achieve desired outcomes and exceed company goals • Design and manage graphics for the GetGoing website content and blog • Develop and implement email automation campaigns using Hubspot to facilitate the lead nurturing journey • Work with sales and customer success managers to review and improve overall customer experience
• Assisted business development team with client presentation requests, pricing, and preparation of Requests for Proposals (RFPs) • Managed and tracked sales lead flow and maintained SalesForce pipeline • Created cutting-edge graphic visuals to support Traveler Engagement services, reducing outsourcing costs and increasing delivery time
Audible Situation Analysis in Social Media and Mobile Marketing Class • Conducted marketing research based on focus groups • Evaluated the brand’s social media and mobile marketing strategies by reviewing tracking analytics on Spyfu and SEMRush • Recommended courses of action for the brand based on research, such as improved social media marketing strategies
• Played a vital role in ensuring the seamless operation of the Amazon Seller Account by consistently optimizing product listings, using strong knowledge of keywords • Managed Amazon brand registry, created design and content across product listings, increasing ROI by 20% • Monitored performance metrics, including FBA inventory and ensured on-time stock replenishment • Created and managed advertising and e-mail campaigns, increasing customer review rate by 35%
• Developed relationships with customers, vendors and co-workers • Enhanced operations processes through development of streamlined purchase order system
• Frequently attended trade shows and vendor meetings to purchase new products; resulted in a 25% increase in sales revenue for the company • Proactively analyzed, predicted, and identified current and prospective consumer buyer trends in order to implement new processes that will maximize company sales • Utilized effective negotiation skills to obtain the best deals and contracts for product fulfillment from suppliers; achieved a 15% reduction in overall company expenses
• Designed appealing store displays based on themes, style, or trend of promotion to maximize sales and customer engagement • Provided visual merchandising and sales teams with the resources to succeed and increase overall sales revenue; effectively trained them on how to execute a visual concept