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Open to Permanent
Open to Permanent

Liudmila Buga

Commercial Marketing Specialist at BCD Travel
About

• Successfully lead and manage Digital Product, Strategic Marketing Campaigns, Supply-chain and Business Development across Retail, eCommerce and Fashion Industries Globally. • Amazon seller, equipped with cutting-edge strategies to grow sales and rise to the top on Amazon. An ‘expert’ at Product Research, Sourcing, Keyword Research, Listing Optimization, Product Launches, Ongoing Business Maintenance and everything in between

Previous Brands
GetGoing
BCD Travel
Pace University
Manhattan Fashion Look
Marubeni America Corporation, New York, NY
Work Experience
Commercial Marketing Professional - BCD Travel
Mar ‘20 -
GetGoing

• Implement digital marketing strategies, generate ideas, and craft effective messaging to improve sales lead generation • Successfully manage social media platforms, create eye-catching visual designs, and execute paid campaigns to achieve desired outcomes and exceed company goals • Design and manage graphics for the GetGoing website content and blog • Develop and implement email automation campaigns using Hubspot to facilitate the lead nurturing journey • Work with sales and customer success managers to review and improve overall customer experience

Management Associate - Advito / Business Development | Marketing
May ‘19 - Jan ‘20
BCD Travel

• Assisted business development team with client presentation requests, pricing, and preparation of Requests for Proposals (RFPs) • Managed and tracked sales lead flow and maintained SalesForce pipeline • Created cutting-edge graphic visuals to support Traveler Engagement services, reducing outsourcing costs and increasing delivery time

Academic Projects
Oct ‘18 - Dec ‘18
Pace University

Audible Situation Analysis in Social Media and Mobile Marketing Class • Conducted marketing research based on focus groups • Evaluated the brand’s social media and mobile marketing strategies by reviewing tracking analytics on Spyfu and SEMRush • Recommended courses of action for the brand based on research, such as improved social media marketing strategies

Amazon Seller Central Account Manager
Jan ‘16 - May ‘19
Manhattan Fashion Look

• Played a vital role in ensuring the seamless operation of the Amazon Seller Account by consistently optimizing product listings, using strong knowledge of keywords • Managed Amazon brand registry, created design and content across product listings, increasing ROI by 20% • Monitored performance metrics, including FBA inventory and ensured on-time stock replenishment • Created and managed advertising and e-mail campaigns, increasing customer review rate by 35%

Intern
Jun ‘15 - Jul ‘15
Marubeni America Corporation, New York, NY

• Developed relationships with customers, vendors and co-workers • Enhanced operations processes through development of streamlined purchase order system

Fashion Buyer
Aug ‘12 - Jan ‘16
Manhattan Fashion Look

• Frequently attended trade shows and vendor meetings to purchase new products; resulted in a 25% increase in sales revenue for the company • Proactively analyzed, predicted, and identified current and prospective consumer buyer trends in order to implement new processes that will maximize company sales • Utilized effective negotiation skills to obtain the best deals and contracts for product fulfillment from suppliers; achieved a 15% reduction in overall company expenses

Visual Merchandiser
Aug ‘10 - Aug ‘12
Manhattan Fashion Look

• Designed appealing store displays based on themes, style, or trend of promotion to maximize sales and customer engagement • Provided visual merchandising and sales teams with the resources to succeed and increase overall sales revenue; effectively trained them on how to execute a visual concept

Education & Training
Pace University - Lubin School of Business
‘17 - ‘19
Master of Business Administration - MBAInternational BusinessGPA 3.7
London, UK