I launch, scale and elevate automotive businesses with a premium mindset and a start-up execution style. Over the past 20+ years, I’ve built a unique trajectory across Europe, China and the Middle East, helping brands like CUPRA, Cadillac, GAC-Fiat and Abarth enter and grow in competitive markets. From opening the GAC-FCA dealer network in China to driving CUPRA’s growth in Italy and France, I’ve consistently turned strategy into traction. I operate across B2B, B2C and DTC channels with equal agility, having structured sales and retail teams, implemented CRM tools like Salesforce, and delivered strong commercial results through data-driven decision making. As General Manager of FCA MotorVillage Cannes, I turned around a loss-making operation with -500k€/year into a profitable business in under 3 years, doubling revenue to €35M and raising customer satisfaction (NPS) from 42% to 89%. At Cadillac Europe, I led the French market P&L, increased margins by over 30%, and cut SG&A by 25% while launching the new DTC model. On the premium side, I’ve worked for Ferrari, led flagship EV launches for Cadillac and CUPRA, and earned a Luxury Attitude certification. I believe customer experience isn’t a department , it’s the whole business. Fluent in Italian, French, English and Spanish, with intermediate German (B1). Mechanical engineer by training, leader by conviction. Let’s talk business growth, brand value and international scale.
Leading GM Europe’s Direct-to-Consumer (DTC) transformation across key European markets. Full P&L ownership for France: achieved +30% margin growth and -25% SG&A cost reduction. Launched EV flagship model (Cadillac Lyriq), building a premium, digital-first customer journey. Structured sales operations and implemented performance tracking via Salesforce CRM and Power BI. Managing a cross-functional team across 4 countries and 8 flagship locations.
Designed and deployed CUPRA’s flagship retail concept across 7 markets Integrated digital tools (e-commerce, metaverse) into a premium experience strategy Delivered +72% YoY growth through experience-led customer engagement
Structured and expanded CUPRA’s retail network in France and Italy Achieved +76% growth in France and +92% in Italy Launched B2B and fleet strategies, increasing professional channel sales by 35% Supported implementation of the Agency Model
Headcounts: 34 directs+ 4 outsourcers+2 trainees. Turned around a loss-making dealership (-500k€/year) into profitability in <3 years Doubled revenue to €35M and improved NPS from 42% to 89% Managed full P&L, HR, sales, aftersales and CRM strategy (Salesforce)
Managed sales and P&L across 22 FCA-owned dealerships in 7 countries Increased gross profit by 71% YoY through margin optimization
Mission: Supporting and leading the assigned country/area in achieving short and medium term commercial performances
Oversaw importer markets across Middle East & North Africa Opened new markets and supervised Chrysler-Fiat integration Budget planning, sales activation and dealer development
Launched first GAC-FCA dealer network in China Introduced Fiat Bravo and Viaggio models to Chinese market Coordinated training, localization, and retail activation
Head of Engineering and NSC Purchasing. In charge of 3 Billion spending and 16 buyers ( 9 locate Europe-wide and 7 in Turin HQ)
DIRECT MATERIALS AND PROJECT DEVELOPMENT: ALLOY WHEELS, ALUMINUM FRONT FORKS, BRAKE SYSTEM
DIRECT MATERIALS: RESPONSIBLE FOR INTERIORS, LIGHTING AND COMPOSITES
BUYER FOR RAW MATERIAL COMMODITY OIL
BUYER ON COMMODITY METAL SHEET STAMPING, TECHNICAL COST REDUCTION ON COMMODITY METAL SHEET STAMPING; INTERNATIONAL DEVELOPMENT ON INDIA MARKET