Gizem Er

E-commerce Manager
Previous Brands
Albert Berner Gmbh TR
FAKO Actavis (Internship)
Flormar/Rocher Group
Groupeseb TR (Tefal, Rowenta, WMF)
Grünenthal GmbH
Work Experience
Jan ‘21 - Now
Groupeseb TR (Tefal, Rowenta, WMF)

▪ Responsible from online sales of tefal.com.tr, rowenta.com.tr and wmf.com.tr ▪ Coordination of performance marketing (SEO, SEM) and digital analytics & shopping journey (Google Analytics, Hotjar and other insight reports) agencies ▪ Always on conversion & UX optimization (Insider, Related, Benchmarks etc.) ▪ Follow up digital projects with IT team of platform provider (for example new app launch) ▪ Team management of e-commerceoperationsspecialistand performancemarketingspecialist.

E-commerce Activation Manager
Jan ‘20 - Jan ‘20
Groupeseb TR (Tefal, Rowenta, WMF)

▪ Understand shopper journey and behavior on ecom channels (websites, marketplaces and click&mortars) specifically at strategic eCustomers and provides recommendations ▪ Always on optimization of e-commerce golden rules in all e-commerce channels ▪ Promotional activities including eTrade marketing activities ▪ Teams up with Digital Marketing and eKam to design seamless online shopper experiences to connect communication plans and account activation challenges ▪ Managing retail media investments with strong focus on paid search POS ▪ Fuels back marketing teams with insights from eCommerce to influence product roadmaps and communication plans ▪ PPs product pages and landing pages creation and enrichment ▪ Project lead for content push solutions

Senior E-commerce Specialist
Jan ‘16 - Jan ‘20
Flormar/Rocher Group

• Plan and realize activities with focus on high growth in revenue and ROI in marketing costs • Continuously check and improve user experience andfunctionality of the web site and manage new feature projects towards these goals. • Suggest and realize new ways to meet the KPI's. • Manage relations with digital agency and coordinate internal teams. • Manage and analyze key marketing channels: including SEO, SEM affiliate marketing, display media, e- mail marketing, social media projects etc • Monitor, review, and report all marketing activity and results • Responsible for managing all website content and updates.

E-Commerce Product Manager
Jan ‘14 - Jan ‘16
Albert Berner Gmbh TR

• Responsible of online sales of berner.com.tr & mobile app • Content management of website(CMS)and product information management via STEP CatalogueSystem • Follow up of bug fixing & new developments via JIRA with global IT team • E-commerce 6P planning & KPI reports • Campaign management • E-mail marketing via Inxmail. • Online projects - online payment system, loyalty system, website relaunch

Product and Market Manager
Jan ‘11 - Jan ‘13
Albert Berner Gmbh TR

• Planand realize activities with focus on high growth in revenue and ROI in marketing costs • Preparation and implementation of Marketing Plan • Preparation of Sales Action Evaluation, Product Mix, Customer Branch Distribution reports (monthly) • Campaign management-arrangecampaign meetingswithSalesManagertodiscussnewsalesactions • and evaluate previous sales actions (monthly) • Updating price lists according to customer needs and market situation • Determinethenewproductsforproduct range • Preparing catalogues byPIDAS • Updating or designing labels of products • Supporting sales team about product information • Preparing product information newsletters (monthly Internships

Jan ‘09 - Jan ‘09
Grünenthal GmbH

JobDescription: 30workingdays laboratoryinternshipin Researchand DevelopmentDepartment of Grünenthal Gmbh

laboratory internship
Jan ‘08 - Jan ‘08
FAKO Actavis (Internship)

Job Description: 15 working days laboratory internship in Quality Control Department of FAKO Actavis

Education & Training
Bradford University School of Management
‘10 - ‘11
Master of Science
Istanbul University
‘06 - ‘10
Bachelor of Science
İstanbul, Türkiye