An effective SEO Marketing Manager with experience in Media and Adtech within the Digital and Adverting Industry. Passionate about designing and implementing SEO strategies while working closely with customers to ensure alignment between marketing activities and business goals. Strong communication and interpersonal skills, a strategic thinker with a proactive 'can-do' approach. Excellent negotiation and problem solving abilities and thrives in a challenging environment. Constantly seeking new clients to bring on board through sales funnels, networking and contacts. Working individually and within teams to hit targets, with a proven track record of exceeding KPI's.
Responsible for growth from on-page SEO through to email marketing and creating funnels. Optimising websites and individual landing pages as well as looking at the architecture and how it impacts the CRO and UX to maximize inquiries, as well as ongoing SEO strategy and technical SEO roadmaps in turn growing to clients visibility and ROI. Key Responsibilities: -Responsible for increasing website traffic through both on and off-page technical SEO. Optimising individual web pages around specific keywords to gain more search traffic. -Using long-tail and content marketing to maximize on pillar marketing strategy. -Providing forecast plans based on granular data, market trends and competitor analysis. -Identifying and successfully managing new business, up-selling and cross-selling opportunities Building strong rapport with key decision makers and taking ownership of the Pillar. -Leading the SEO strategy and roadmap. -Liaising effectively with– tech, marketing, onboarding and delivery. -Producing reports, decks and strategy plans that achieve the business' goals and then presenting to external stakeholders. Key Skills: CMS- WordPress, Joomla, Drupal, Umbraco, SiteCore, Magento 1&2, Kentico, Shopify, and Craft and other CMS platforms. Tools: Google Analytics, Google Search Console, Google Tag Manager, Screaming Frog, DeepCrawl, Ahrefs, Sistrix, SEMRush, MajesticSEO, SiteBulb, Lighthouse, Google Ads, Supermetrics Advanced knowledge of HTML, CSS and Javascript. Extensive experience in web audits, backlinks and creating bespoke actionable roadmaps. -Project management- Slack, Trello, Monday, G suite. Ability to read and audit source code enabling ability to liaise easily with dev teams. Native marketing- Taboola and Outbrain. -------------------------------------------------------------------------
Working on a consultancy basis at Google Digital Garage in Manchester. Offering 1-2-1 consulting, training and presentations to groups of up to 200. Consultancy and mentoring SME's, Business Owners Managers and Agencies.
Worked with this Manchester based law firm as a client of Boost Agency, helping with a transition away from their own sister company. Implementing a range of creative solutions their newly designed site and implemented SEO strategy their site sits comfortably on Google’s front page for key search terms and phrases. • Digital Marketing Consultant, working directly with Directors and associated partners • Total digital rebrand of website and social media incorporation • Intuitive and mobile responsive site • Newly implemented SEO strategy, using competitive key phrases with high success rate • A comprehensive range of video and photo shoots to give their company more personality and improve PR relations. • Assembling detailed analytic reports • Creating content though blogs and news releases on a weekly basis • Partnered for over 12 months
Sales director and key advisor to clients, building client relationships and spearheading the team in developing their digital marketing campaigns and strategies, pushing digital boundaries and technological developments, and transforming these into innovative ideas. Working with some of the biggest brand names in Manchester and further afield such as Ralli Solicitors, Stanton Fisher (PPI), Elle R Leisure (Dukes 92), Poggenpohl, The Body Camp, Albert's Restaurants, The Corn Exchange, Jordan Fishwick, Apex Self Storage, and Clark Art. Key Responsibilities: • Effectively lead the sales team, consisting of Account Development Executives and New Business Development Managers. • Working closely with the Client Services Team and Dev Team to ensure a successful journey for the client. • Provide sales coaching, product training, and mentoring to each member of the team. • Running daily pipeline meetings and weekly sales meetings, discussing opportunities, contract management, and queries from existing and prospective clients. • Attend all client meetings and building relationships, attending networking events and arranging product launch events. • Being at the forefront of the digital team and overseeing the creation of up-to-date, accessible content. • Creating video, photo and digital campaigns on and offline, aligning with client’s branding. • Management of external 3rd party agencies (when necessary). • Building good relationships and getting teams to excel, encouraging individual capabilities. Key Achievements: • Generated a high yield net worth of new clients year on year. • Was at the forefront of E-commerce, working on platforms such as Shopify and Magento. • Successfully achieved new and recurring business and personal targets. • Grew the team from a humble 2 person agency to 10+ within the first 3 years. • Successfully bringing in advertising for Google Ads and Facebook of 1M+ spend for Stanton Fisher (PPI), The Claims Guys, and more.
Complete rebrand of Apex’s website, promoting new user traffic through SEO management and Social media implementation, in order to create a regionally successful digital marketing model in the Northwest. Working together for over five years • Digital Consultant Director, working alongside company director • Complete website management • Analytic reports, the organisation and distribution of online marketing strategy • Overhaul of the site styling and design to improve usability • Responsive, mobile friendly web design • Creation of video infographic to demonstrate Apex’s products and services • SEO incorporation and management to generate new user traffic
Worked closely with one of the UK’s major publishers for public sector activity and interest. Selling exhibition space for major conferences, integrating primarily both the construction and IT sectors. Encouraging both directors and executives of companies to become keynote speakers, promoting networking, and sales activity. These expos included both, Education ITC, and Moderated Justice.
Creating, styling and staging a variety of photo-shoots, for use in professional fashion brochures. With the focus of creating striking and forward thinking content. Over 100 shoots including video production for a range of companies including; Argos, John Lewis, JD Sports and Littlewoods. Shoots required organisation of a variety of tasks including; styling, clothing, product layout, models and VT’s.
Whilst scouting possible event locations, potential was found in a derelict warehouse development. By bringing its vendor and Kaikoura together, I brokered the deal, which saw a culmination of a £1 million exchanged, and the creation of 14 new flats on the site itself. During this I created brochures advertising the site in order to generate publicity, alongside this incorporating online presence and photography shoots to better present exhibit the site’s potential.
Production manager for a Model agency launch, frequently overseeing production alongside photographers and graphic designers. The organisation and coordination of Face of Bath in 2004, a fashion competition, which saw sponsorship from high profile companies and brands such as; Groove Armada, Peter Gabriel, Roles Royce, Square, John Antony, Planet, Diesel, Audi, House of Fraser and Cecil Gee.
Managed a team of 14 staff with clear direction and drive, providing weekly feedback and marketing reports to incentivise target driven performance. Worked alongside web teams to develop successful banner advertising campaigns for clients. Creating successful online SEO content, incorporating backlinks into web content.