Elizaveta Kushnirenko

• Alfa Romeo 33 Stradale CMF design; • Lancia concept car CMF development https://www.lancia.com/lancia-pu-ra-hpe; • Stellantis group trend Research and Development; • CMF Development and Proposals preparation for the current projects; • Brand’s design strategy development and advanced materials R&D; • Technical and quality check, regular follow up of production and development process; • Support and cooperation across internal and external teams: interior, exterior design, product, marketing and suppliers; • Scouting and Identification of new and sustainable materials; • Benchmark study and customer profile identification.

• Defining marketing strategy for ShowHeroes Italy; • Working on briefs and guiding creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets; • Gathering customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads; • Managing content for customer and internal touch points, participating in events, document business processes, and providing sales support; • Coordination of activities between international teams; • Direct marketing initiatives, brand promotion, event organisation, PR, online and offline communication, digital marketing and website development.

• Achieved a 35% increase in team sales through product knowledge, effective communication, and strategic online and offline sales approaches; • Organized in-store events and implemented creative strategies for CRM engagement; • Maintaining and developing client relationships through an individual approach, leveraging also on CRM and digital tools, SAP; • Welcoming and serving the customer providing an excellent in-store experience at all times

• Making textile and material research for: • Hermès • Chanel • Louis Vuitton • Dior • Christian Lacroix • Balenciaga • Chloé • Studying different fabrics, its properties and creative opportunities; • Brand analysis for successful product proposal; • Creating color design schemes for specific print; • Control of the final product quality both the fabric and the print; • Active internal communication with different branches to ensure the correct realisation of the project according to the needs of the client;

• Interaction with clients; • Client analysis, assisting in the process of choosing the right item according to the personal taste of the client and the perfect fit; • Restocking of the warehouse; • Participating in layout and and styling of the boutique;

• Working out and executing buying strategy for 3 key sales platform in Russian Luxury Segment - TSUM, GUM, Barvikha Luxury Village; • Business relationship development and fostering existing ones with: - Loewe - Off White - Salvatore Ferragamo - Jacquemus -Versace - Marni - Maison Margiela - Zuhair Murad - Charlotte Chesnais - Elie Saab - Victor & Rolf - Oscar de la Renta - Vera Wang - Mark Cross - Valextra - Wandler + other brands • Market analysis, brand scouting, customer profile study, participating in the annual fashion fairs; • Allocation pushes, consolidations and stock transfers following weekly line print reviews; • Connecting with Visual Merchandising, Marketing and Store Operations teams to create affinity and contribution to the business's commercial performance; • Collaborating with Collection merchandising team in developing collection briefs; • Planning and organising meetings with brands; • Buying of the named above brands in Milan, Paris, and other places across the Europe; • Active cooperation with Financial and merchandising department, financial data analysis; • Heading the educational trainings for the sales team at TSUM Moscow and DLT Saint Petersburg; • Working with Wedding by Mercury, luxury bridal store - providing staff with any information needed for operating effectively and performing well in order to boost the sales

• Consulting within the methodology department, preparation of new budgeting system in collaboration with SAP; • Cultivated strong and lasting relationships with clients through effective communication and delivering high-quality consulting services. • Actively contributed to process optimization initiatives, identifying areas for improvement and implementing efficient solutions; • Preparation of business presentations, participation in meetings with customers; • Collaborated closely with cross-functional teams, both internal and external, to ensure the successful implementation and integration of projects; • Provided strategic consulting services within the methodology department, contributing to the enhancement of existing processes and methodologies; • Played a key role in preparing and implementing a new budgeting system, optimizing financial processes for clients; • Facilitated effective communication channels to align project goals with client expectations

• Developed and maintained relationships with local media outlets, art publications, and influencers. • Assisted in drafting and distributing press releases to promote gallery exhibitions, events, and artist features. • Support the planning and execution of gallery openings, exhibitions, and special events. • Contribute to the creation of compelling content for newsletters, blogs, and the gallery website.