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Aurélie W.

Chief Marketing Officer
About

Love to impulse teams to create new concepts and to ultimately improve customer experience, conversion and loyalty. Passionate about detecting brand strategic assets and developing them into growth initiatives plan. Ability to work in challenging environments and proven success in leading, motivating and mentoring teams. Strong communication skills.

Previous Brands
Galoche & Patin
Groupe Chantelle
Groupe Chantelle
Groupe Chantelle
Groupe Chantelle
Groupe Chantelle
Groupe Chantelle
CARLIN CREATIVE TREND BUREAU
Johnson & Johnson
L'Oréal
CBA Design
Work Experience
Chief Marketing Officer
Feb ‘21 - Now
Galoche & Patin

o Creation of the digital brand platform o Implementation of the communication and marketing strategy o Growth & activation o Managing SEO, SEA, marketing automation o Follow up Social Media, Influence, PR o Partnerships management

Merchandising Manager
Jan ‘18 - Sep ‘20
Groupe Chantelle

- Partnered with local teams to ensure brand marketing initiatives are implemented - Build recommended product assortments to support overall business objectives - Analyses sell in and sell out data & KPI to identify risks and opportunities - Support the development of the communication and training calendar - Leadership and management of a team of 3 people

Head of Collections - Passionata
Sep ‘16 - Jan ‘18
Groupe Chantelle

- Managing the product development process (700 SKU/year) - Follow up on market trends and consumer insights - Responsible for the pricing of the collection according to the target positioning and margins - Collaborate cross functionally to ensure the proper implementation of strategies - Leadership and management of a team of 3 people

Marketing & Communication Manager
Jan ‘11 - Sep ‘16
Groupe Chantelle

- Responsibility for the brand positioning and customer engagement - Partnered closely with sales to ensure support plans for all key accounts on the french market - Development and implementation of effective marketing plans for 2300 POS - Drive the profitability and pricing strategy - Responsibility for the media planning, digital eco-system and PR orientation - Leadership and management of a team of 4 people

Brand Manager Passionata
Jun ‘08 - Jan ‘11
Groupe Chantelle

Export Product Manager
May ‘06 - May ‘08
Groupe Chantelle

Junior Product Manager
May ‘05 - May ‘06
Groupe Chantelle

Communication project manager
Jan ‘05 - Apr ‘05
CARLIN CREATIVE TREND BUREAU

Product assistant
Jul ‘04 - Dec ‘04
Johnson & Johnson

Product assistant
Jan ‘03 - Jul ‘03
L'Oréal

Communication assistant
Jul ‘02 - Dec ‘02
CBA Design

Languages
French - Native
English - Fluent
German - Basic
Location Preference
Open to relocation
Work Pattern
Full-time
Part-time
Employment Preference
Freelance Assignments
Hourly Consulting
Permanent Positions
Education & Training
EDHEC Business School
‘00 - ‘04
Master's degree
Grand Paris, France