Séverine Denis-Lessard
Multidisciplinary professional specialized in fashion design (footwear, handbags & accessories, luggage and clothing), styling, and graphic design.
• Conceptualized and developed products using CAD and technical packs • Created colorways and produced CAD renderings • Conducted material sourcing and selection • Designed hardware using 1:1 scale CAD and mock-ups • Performed trend research and analysis • Managed corrections of mock-ups and samples from development through production • Developed packaging design • Coordinated with suppliers daily
• Responsible for the development of 6 collections per year aligned with brand direction • Development of the travel collection (luggages & accessories introduction) • Designed products using 1:1 scale CAD, mock-ups, and tech packs • Created colorways and produced CAD renderings • Conducted material research and selection • Designed hardware and prints in 1:1 scale • Performed trend research and analysis • Managed corrections of mock-ups and samples from development through production • Developed packaging design • Coordinated with overseas suppliers • Analyzed performance of previous collections
• Development of innovative products coherent with the brand’s identity through creation of CADs and tech packs • Development of parallel collections for private labels • Line building, color balancing and CAD rendering • Color palette and material research • Conduct and analyze design trends and market research • Fittings and sample corrections
• Development of new products through CADs and tech packs • Line building, color balancing and CAD rendering • Color palette and material research • Conduct and analyze design trends and market research • Fittings and sample corrections • Packaging design (dust bags, hangtags, boxes, etc.) • Assisting for the interior design of the new store in Laval (furnitures and materials sourcing, color theme research) / • Creative direction and styling for photoshoots • Led branding projects from concept to final delivery, ensuring cohesive visuals across all platforms • Content creation for the website and advertising channels (landing page, newsletters, Google adds, etc.) • UX / UI design in collaboration with the developer • Web merchandising
• Material, trims and color theme research • Pattern making • Prototype sewing • Tech pack development • Fittings and corrections
• Development of concepts and moodboards • Material, trims and color research • Pattern making • Prototype sewing • Tech pack development • Fittings and corrections
*Technological Fashion* • Research and development of innovative materials, volumes and trims • Pattern making • Prototype sewing • Prototyping in a multi-technique workshop and with a 3D printer • Checking and repairing engines • Fittings and corrections