A graphic designer, interior architect, artist and avid photographer. Being that, I try to think of design as a realistic dreamer would, walking that fine line between its limitless conceptual range and its actual technical restraints.
• Presenting design concepts that meet the clients’ business objectives and that advance their digital and social media brand strategy. • Handling multiple projects through the design process from concept to final sign off. • Pitching and developing creative campaigns in all stages (ideation, communication strategy, marketing activations, design execution etc.) • Creating visuals graphics to meet specific commercial or promotional needs (such as packaging, displays, logos, or imagery for print and digital uses including banner ads, social media posts, website graphics etc.) • Leading and training a team of designers to ensure transfer of know-how in specific solutions for successful creative activities. • Working internally with content creators, video editors/animators to develop concepts and designs. • Directing photoshoots, starting with developing mood boards/the creative direction, assisting on set, retouching photos and finally creating the artwork.
• Taking on social media design for over 100 F&B clients based in UAE and Lebanon, as well as other industries including: nightlife, fashion, luxury resorts, real estate, fitness, healthcare, electric suppliers etc. • Creating animated ads using Adobe After Effects, enhancing visual content for clients. • Crafting new designs for packaging, menus, billboards and other brand collateral. • Drafting conceptual mood boards for photoshoots and art direction. • Ensuring brand consistency across marketing projects. • Creating drawings for potential brand mascots. • Staying updated on social media trends and design tools.
• Reflecting the brand's image and informing customers about the product in a creative way • Developing brand collateral from catalogues to flyers etc. • Designing labels and mockups for different products • Designing posts for social media marketing using several platforms
• Designing and executing designs for the company websites, blogs and other marketing platforms • Thinking at a systems level and envisioning strategies that leverage context and trends • Creating a sophisticated design language that includes illustration, image, typography, color, motion and interaction • Managing and guiding a team in coming up with innovative solutions and ideas
• Developing FFE documents • 2D rendering of spaces highlighting the concept, architecture, material, and details using Photoshop and other software • Creating detailed tender documents • Selecting material that reflects the overall mood and design of the interior
• Using mixed media to create collages, portraits, drawings, abstract paintings etc. • Addressing humanitarian, social, local, global, environmental and many other issues through art • Customizing portraits or collages for clients after establishing a concept based on thorough conversations/meetings • Planning events and creating complementary artwork, decorations, installations etc. • Providing printing services, in addition to soft copies, of different artworks (this includes printing on wood, mugs, tote bags, shirts, framed portraits etc.)
• Meeting with clients to develop a concept and discuss the details of the gift they wish to customize • Designing and crafting special products based on the identity of the receiver • Event planning (spatial arrangements, souvenir designs, customized artwork)
• Developing the interior architecture or spatial design of high-end multi-functional spaces with diverse programs • Working on new landscape design proposals that complement the architecture and its surroundings • Being part of the concept development team in the Urban Confluence Silicon Valley Competition • Inspecting sites under construction • Developing detailed drawings • Designing new graphics and layouts
• Developing concepts and designs for interiors • Modeling spaces via 3D rendering