Accomplished fashion professional with strong photography, design, and social media skills. I hold an HND in Fashion Photography, a BA and an MA in Fashion Promotion, awarded by Vogue Italia. I am currently using my skills and expertise as a freelancer in various fashion firms as a Social Media, Design and Digital Creative Content Consultant. I have a passion for photography, video, and graphic design. I love combining these skills with fashion marketing, social media, and design to create high-impact campaigns and promotional materials.
-Led the development and launch of the brand’s official website, ensuring a seamless and on-brand user experience -Managed the Instagram account, including content planning, scheduling, and daily engagement with over 60K followers. -Created and scheduled email newsletters and marketing campaigns to support product launches and brand storytelling -Contributed to the successful pre-launch campaign by generating over 400 newsletter sign-ups in a single day through strategic content and lead capture tactics ahead of the website launch
- Provided a diverse range of multimedia content, including video, photography, graphics, and audio, to support campaigns and activities on the website. - Creation, publishing, and maintenance of Gilda & Pearl homepages, ensuring an engaging and visually appealing. - Ensured consistency and alignment with the brand's strategic business objectives, maintaining a cohesive digital experience across all touchpoints. - Oversaw the visual content of the Gilda & Pearl online presence, tailoring it to maximize sales and customization based on specific countries, regions, and customer segments. - Managed requests for product imagery and maintained high-quality product. - Creating, publishing, and maintaining Gilda & Pearl homepages, ensuring they are up-to-date and reflective of the brand's offerings and aesthetic. - Managed the creation and execution of EDMs in coordination with social media campaigns, ensuring a cohesive and effective marketing approach.
-Strategically manage and execute content calendars across social media platforms, aligning with the sales team to ensure timely and effective messaging. -Oversee the monthly marketing calendar, integrating seasonal campaigns, promotions, and events to maintain consistent brand communication. -Design and produce visual content for Instagram, TikTok, LinkedIn, and other digital platforms, ensuring alignment with the brand’s luxury positioning. -Actively manage and optimise all social media channels to grow following, increase engagement, and foster community interaction. -Achieved 1M organic views and 18K profile visits on TikTok through strategic, creative content. -Grew Instagram reach to 1.4M organic views and 347K accounts reached, all without paid promotion. -Coordinate and execute email marketing campaigns in collaboration with the sales team, tailoring messaging to different audience segments. -Maintain and evolve McCann Bespoke’s visual identity across all customer touchpoints—including flyers, window displays, newsletters, and branded internal materials. -Plan and assist in campaign photoshoots, including pre-production tasks such as location scouting, creative direction, and post-production edits for social and digital content. -Collaborate with tailors to develop bespoke promotional offers for clients, maintaining consistent branding and customer relevance. -Lead the planning, execution, and promotion of exclusive in-store events, managing guest lists, partnerships, logistics, and post-event publicity. -Create and roll out seasonal promotions tailored to key retail and cultural moments. -User experience, ensuring a seamless, visually compelling, and conversion-driven journey across all devices. -Drove over 56,000 sessions and 45,000 new users on website in one year, with the wedding suits page generating 18,000+ sessions.
- Developed social media strategies in close collaboration with the marketing team to strengthen brand positioning and expand online presence. (Instagram, Tiktok) - Built comprehensive content calendars for all social media channels, ensuring consistent and timely delivery of engaging content. - Created compelling and dynamic content, utilizing innovative approaches to effectively engage and target audience. - Managed the creation and implementation of EDMs in alignment with the marketing calendar to drive customer engagement and conversions. - Assisted in promoting and optimizing in-house Paid Social initiatives to maximize performance and optimal results. - Took responsibility for managing and creating the visual identity of the brand across various platforms, including social media, venues, and investor presentations, ensuring a cohesive and impactful brand representation.
-Lead the development of a comprehensive social media strategy, from content scheduling to weekly reporting, and collaborate closely with the CEO on campaign planning. -Establish clear KPIs for social media campaigns and email marketing (EDMs) while overseeing content creation, posting, and engagement across all channels. -Manage the visual branding direction, including photography, graphic design, and photoshoots, as well as research competitors and identify influencer partnerships and press opportunities. -Responsable of various marketing aspects, including e-commerce, moodboards, locations, models, paid social campaigns, abandoned email campaigns, website updates, and collaboration with external agencies for campaign success. -Built brand content creation and brand identity for all social media channels
- Creating and EMD´s, and developing annual marketing plans. - Provide insight and recommendations for email campaigns, communicate them clearly to the larger team, and analyze and report on them. - Develop go-to-market tools for seasonal campaigns and product launches. - Maintain the Aequem Website from a design perspective by adding new features, collections, and banners. - Managing the Affiliate Influencer Program. - Establish relationships with global macro-influencers. - Support and coordinate the communication department’s social media content. - Coordinate samples among publications, including local and international shoot locations.
Seekology has been my Final Major Project in my third year of university at Ravensbourne University. Seekology has been created to help independent sustainable stores related to fashion, food, and skincare to have more visibility. The main asset of Seekology is an app that is not working at the moment. However, Seekology works mostly through Instagram; we post new sustainable stores in London, inspirational messages about the environment, and analysis to give people knowledge about sustainability through graphics and illustrations. Seekology is a good project where some sustainable stores contacted me to get promoted though Instagram and the app—knowing that, I decided to work with Seekology Instagram and not let this magnificent project down.
PIXEL, a London based Communications Agency is a digital platform that identifies the frameworks of society via design. We establish connections between the tastemakers of the creative landscape. Working alongside the Social Media team creating content for social media platforms. Developing Pixel event and collaborations.