Sophie Joe

I am a creative, multi-cultural person with a passion for art, music, new technologies, photography and fashion.
Portfolio website

I am a multi-faceted and passionate person looking to consolidate my experiences in marketing, design, media, and research. I am eager to embark on a career in a highly functional team that integrates out-of-the-box thinking and customer empathy to generate solutions that help move society forward.

Previous Brands
Aurelius Advisors & Truffle Hound
Berklee Blockchain Club
ThursDAO London
Work Experience
Social Media Brand Manager
Jun ‘23 - Sep ‘23

Internship at a Web3 Mobile Gaming Apps • Strategized Marketing Campaigns: Devised and executed strategic marketing campaigns for PlayEmber's social media channels, aligning with brand goals and engaging target audiences; • TikTok Content Creation: Conceptualized, filmed, and edited TikTok content, staying attuned to the latest trends to ensure content resonance and virality; • Independent and Collaborative Work: Independently managed PlayEmber's TikTok channel, working closely with a team member to ensure consistent content and engagement; • Worked Closely with CEO and CMO: Developed and executed brand, content, and social media strategies for PlayEmber's games and new rewards product.

Level Designer
Feb ‘23 - Feb ‘23

Work Experience, hands-on mentorship program • Iteration: Implemented a rigorous process to create, assess, and fine-tune new Match-3 levels for Candy Crush Friends Saga and Farm Heroes Saga, utilizing level editor tools to ensure optimal player experience and engagement. • Communication: Collaborated with a multidisciplinary team to contribute to creative discussions, problem-solving, and gameplay ideation for Candy Crush Saga. Received and provided constructive feedback to enhance game quality and experience.

Startup Scout
Oct ‘22 - Nov ‘22
Aurelius Advisors & Truffle Hound

Internship at Venture Capital & Advisory business October 2022 - November 2022 • Deal Sourcing: Increased potential client deals in Web3 by 20% through targeted research and attendance at startup events and meet-ups. • Deal Analysis: Led weekly team meetings discussing user research, data insights, business model, and strategy execution in Web3.

Operations Team Member
Sep ‘22 - Dec ‘22
ThursDAO London

Internship at a decentralised Web3 co-working hub September 2022 - December 2022 • Operations Management: Oversaw day-to-day operations including facilities and people management. • Program Management: Maintained a close eye on specific procedures, monitored KPIs, and set up periodic meetings with the founders.

Vice Coordinator, External Affairs
Feb ‘22 - May ‘22
Berklee Blockchain Club

First verified university Blockchain club in Greater Boston • Research and Advocacy: Increased awareness and knowledge of blockchain and cryptocurrencies within the university. Advocated blockchain-related innovations and fostered interdisciplinary use cases between music and blockchain. • Strategic Planning: Collaborated with MIT & Harvard to implement external communication plans, achieving organisational strategy goals including the creation of a DAO. • Venture Development Relations: Identified key engagement opportunities for thought leaders to share perspectives and build relationships at conferences and events. • Recruitment: Boosted membership growth by 30% within the first month of the role.

Aug ‘20 - Oct ‘20

• Search Engine Optimisation (SEO): Transformed company website by introducing user-friendly layout with SEO optimized content. • Go-to-market: Generated ~15% increase in sales by developing a go-to-market strategy for a new line of fashion accessory products and proposing advertising campaigns based on rigorous data-driven research, to tap into new markets such as teenagers. • Social Media Marketing: Implemented digital marketing strategies to increase social media follower base; utilizing promotions, surveys, and referral programs to increase engagement and drive sales.

Education & Training
London college of Communication
‘22 - ‘23
Bachelor of Arts
Berklee College of Music
‘19 - ‘22
B.M. Electronic Production & Design
Lasalle College of The Arts
‘16 - ‘19
Diploma in Contemporary Music
London, UK