Experienced Consultant with over 10 years of expertise in luxury Wholesale and Retail Sales, Merchandising, Marketing, E-Commerce and Operations. Skilled in business and product development, trend analysis, project management, strategic planning, digital strategies and omni-channel integration. Extensive network and in-depth understanding of global & regional markets in the Americas, Europe and Middle East. Particular passion for developing brands, executing brands’ vision and inspiring innovation.
- Developed new partnerships with global key accounts (focused on APAC and EMEA). - Created strategic partnerships to support brand’s growth and increase its North America wholesale business. - Utilized personal expertise and understanding of the fashion industry to optimize seasonal merchandising plans. - Managed Paris market logistics and hires
- Create and execute a long-term business development and sales strategy - Develop brand’s position in global markets and online presence. - Increase brand recognition - Product development - merchandising, category development, strategic pricing, trend analysis
- Forecast and research new trends and products in luxury beauty and skincare - Develop growth strategy - new products development and launches, expansion to new categories, special collaborations, capsule projects, and custom partnerships. - Collaborate with marketing performance and digital product management to streamline e.com customer experience - Cultivate relationships with global top raw materials and product suppliers
- Managed all women’s RTW wholesale business in North America - Developed new territories and secured key accounts in North and South America. - Built seasonal merchandising plans, sales projections, budgets and mark downs strategies - Implemented an internal selling reports and analysis system