Winnie Chuang
Experienced in digital marketing and event coordination, with strong knowledge of luxury brand storytelling and cross-market communication. Proficient in SEM, GA4, Google Search Console, Google Ads, and Meta Ads, with a strong track record in analysing campaign data to drive results and improve ROI. Fluent in both English and Mandarin, with strong cross-cultural communication skills. Passionate about combining storytelling and data-led strategy to build impactful cross-cultural brand experiences.
- Analysed data insights by using GA4 to optimise digital marketing strategies. - Achieved first-page SEO rankings, including top-three competitive keywords. - Doubled revenue by improving ad performance through through data-driven keyword targeting, audience segmentation, and budget reallocation. - Managed social media account and collaborated with influencer campaigns to gain brand awareness. - Boosted ROAS to over 4.0 within three weeks through regularly monitoring ad performance and adjusting bidding strategies to maximise returns. - Prepared and presented weekly and monthly marketing reports directly to the Chairman and General Manager, providing strategic recommendations based on performance data.
- Selected by a professor to tutor multiple subjects, specialising in English. - Helped a struggling student improve from consistently failing exams to achieving top scores (90-100) through personalised tutoring and effective learning strategies. - Adapted teaching method based on each student's needs andprogress to makelearning more effective.