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Laura Whitehead

Copywriter & Content Creator
Portfolio website
About

I am a creative individual with brilliant ideas and problem solving capabilities. I have a wealth of experience in writing copy and creating content for SEO and marketing purposes. I have great communication skills as well as writing, editing and proofing skills. You can see examples of my work at the website above.

Previous Brands
3c Interactive
Clear Links (Agency)
Healthy Appetites
In Vitro Gallery
Learning Communities (Formerly Birchwood Access and Training Centre)
Lionbridge Technologies, Inc.
National Windscreens
Trade Fair International
Tru Health Ltd
We Are Attract
Work Experience
Marketing Executive
Sep ‘21 - Jan ‘22
We Are Attract

Job Title - Marketing Executive Main Duties: -Producing SEO optimised website copy and content including blogs, white papers and advertising material -Managing social media accounts and planning organic and paid social media content -Planning marketing strategies across multiple platforms for clients

Creative Lead
Aug ‘20 - Aug ‘21
Tru Health Ltd

Job Title: Creative Lead Main Duties: -Writing all copy and content for brand relaunch -Writing content for brand and client websites -Running in-house subscription brand Varieteas -Managing e-commerce sales on multiple channels -Managing social media channels for in-house brands -Planning and executing marketing campaigns including Google ads and social media promotions -Producing marketing materials including advertising copy and content -Working with design team to produce content and graphics for all brands -Product photography and graphic design -Writing product descriptions and website content -Assisting with on and off page SEO -Using Adobe Photoshop, Canva, Hootsuite, Xero and Wordpress

Head of Brand Partnerships and Content
Apr ‘19 - Apr ‘20
Tru Health Ltd

Main Duties: -Writing all copy and content for brand relaunch -Writing content for brand and client websites -Sourcing products and supplies for multiple in-house brands -Running in-house subscription brand Varieteas -Managing e-commerce sales on multiple channels -Managing social media channels for clients and in-house brands -Planning and executing marketing campaigns including Google ads and social media promotions -Producing marketing materials including advertising copy and content -Working with graphic designer to produce content and graphics for all brands -Product photography and graphic design -Writing product descriptions and website content -Assisting with on and off page SEO -Using Adobe Photoshop, Canva, Hootsuite, and Wordpress

Administration Assistant
Oct ‘18 - Apr ‘19
National Windscreens

Job Title: Administration Assistant Main Duties: -Performing general administration tasks -Scheduling jobs for technicians -Greeting customers and answering queries -Checking all live system jobs and amending or clearing jobs where required -Maintaining customer records while being mindful of GDPR regulations

Key Accounts Manager
Aug ‘16 - Jun ‘18
Trade Fair International

Main Duties: -Managing key trade accounts -Liaising with buyers from international brands -Managing e-commerce sales on multiple channels including eBay and Amazon -Planning and executing marketing campaigns including Google ads and social media promotions -Producing marketing materials including advertising copy -Assisting with product photography and graphic design -Writing product descriptions and website content -Assisting with on and off page SEO -Checking web pages to ensure all products are in correct categories -Optimising website to maximise conversion rates -Using Magento, Sage 200, MS Office and Adobe Creative Suite

Social Media Assistant
Sep ‘15 - Jul ‘16
3c Interactive

Main Duties: -writing copy for marketing materials and blog posts -creating and distributing press releases -writing website content -creating graphics for use in marketing materials including online advertising -market research benchmarking and analytics -selecting keywords for PPC advertising, -liaising with other teams to coordinate online marketing projects -making daily posts on social media channels -engaging with customers via social media -writing articles about health with a focus on natural supplements

Social Media Assistant
Apr ‘14 - Sep ‘15
Trade Fair International

Main Duties: -writing copy for newsletters and blog posts -creating and distributing press releases -writing website content -managing social media channels -creating graphics for use in marketing materials including online advertising

LCAS Project Coordinator
Jun ‘13 - Jan ‘14
Learning Communities (Formerly Birchwood Access and Training Centre)

Main Duties: -co-ordinating assistance for customers of the Lincolnshire Community Assistance Scheme -working within a small team to meet strict deadlines -signposting customers for further support -using MS Office programs including Excel and Access -managing a database of customers while adhering to Data Protection laws and being mindful of Safeguarding issues

Admin Assistant
Apr ‘13 - Jun ‘13
Learning Communities (Formerly Birchwood Access and Training Centre)

Transcription Facilitator
Nov ‘12 - Jan ‘13
Clear Links (Agency)

Job Title: Transcription Facilitator

Internet Assessor
Feb ‘12 - Dec ‘12
Lionbridge Technologies, Inc.

Job Title: Internet Assessor

Owner/gallery manager
Nov ‘10 - Jan ‘12
In Vitro Gallery

Job Title: Owner/gallery manager

Catering Assistant
Jun ‘08 - Jun ‘10
Healthy Appetites

Job Title: Catering Assistant of MS Office programs. I started up In Vitro Gallery in Lincoln in November 2010 and the experience of being self-employed and running a business has been invaluable to me. I gained many skills during this time including curating art exhibitions, hosting successful events, employing effective marketing strategies, developing an online presence through Facebook, Twitter, Flickr, producing newsletters, and more. I am proficient with Adobe Photoshop and have been using it for work, college and university coursework and personal projects since 2004.

Languages
English - Fluent
Lincoln, UK