Kelly Madera

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Dweet
Available

Kelly Madera

Fashion Copywriter + Digital Content Manager

Current Location

New York, NY, USA

Kelly is available for work

https://kellymadera.com/

Sr. Copywriter and Content Strategist with 8+ years experience in leading copywriting and content strategy from small businesses to global brands. Assisted clients in the development of campaigns with a proven record of driving revenue gains and brand awareness. Proficient in identifying key demographics through customer sales information, market research, and data analytics.

Highly skilled at working on a global scale. Previously lived in 4 major cities (San Francisco, Los Angeles, New York and Berlin), worked in 3 countries (United States, Italy and Germany) and held residence on 2 continents (North America and Europe!)

● Skills: Social Media Marketing, Creative Writing, Brand Development, Advertising, Email Marketing, Internal Communications
● MA in Fashion Studies/Sustainability with 3.8 GPA
● BA in Communications Studies with Phi Beta Kappa membership and Dean's List Distinction

  • Brands Kelly has worked with
    • DataStax | In-house
    • Diesel | In-house
  • Kelly's past titles
    • Fashion Editor
    • Creative Copywriter
    • Marketing And Public Relations Assistant
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting
  • Permanent Positions
Experience

FASHION COPYWRITER

Self employed

Jan 2016 - Present

- Creative + concept development for select clients: Cookies, Coursera, Eventbrite, GRAMMAR NYC, Levi Strauss & Co., LeBlanc Label, LinkedIn, Ms. Magazine, Postmates, re/make, Styling by Lydia, SUSTAI...

LEAD CREATIVE COPYWRITER

DataStax | In-house

Jan 2014 - Jan 2015

- Culturally informed content strategy for blog + social media
- Managed creative teams copy + content for events spanning 200,000+ attendees (ex: Oracle Open World, Cassandra Days)
- Worked closely...

MARKETING + PR ASSISTANT

Diesel | In-house

Jan 2012 - Jan 2013

- Planned + executed events such as: Diesel Black Gold x Flaunt Magazine x Leighton Meester launch party at Ink
- Styled celebrities for red carpet appearances in Diesel's contemporary line: Diesel B...

  • Creative Communicator

    (Advanced)

  • Creative Marketer

    (Advanced)

  • Digital Copywriting

    (Advanced)

  • Fashion Management

    (Advanced)

  • Magazine Editing

    (Advanced)

  • Marketing Liason

    (Advanced)

  • Marketing Management

    (Advanced)

  • Marketing Copy

    (Advanced)

English

Native

German

Basic

Parsons School of Design

MASTERS IN FASHION STUDIES, SUSTAINABILITY

2015 to 2017

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