With over ten years working in the luxury fashion and beauty sector, in both an editorial and creative capacity, I have gained a variety of invaluable skills. From PR and Marketing for brands such as Anya Hindmarch and Net-A-Porter to overseeing all marketing initiatives for two luxury London hotels, my passions lie in creating a brand footprint. During my time as deputy editor for a health and wellbeing glossy magazine, I was responsible for sourcing and interviewing cover stars such as Jennifer Lopez and Elle Macpherson as well as acting as creative director for all beauty still life photoshoots, creating artistic concepts, and writing all front page features. Since going freelance I have written for vogue.co.uk, Harper's Bazaar, Stylist, Women's Health and The Telegraph as well as running my own content creation business on social media. This includes working with brands such as Jigsaw, Oasis, John Lewis, Hunter, Barbour and Farfetch to create content for my own platform as well as working independently to consult with brands such as Caudalie, Elemis, Champo and Biologi about their own social media direction. This includes creating video and still life content for marketing purposes, copywriting, blog writing, e-commerce photoshoots and giving advice on how to further their brand in the online sector.
Since leaving my position as deputy editor I have written fashion, beauty, health, fitness and travel content for publications such as Glamour The Telegraph Harper's Bazaar Women's Health Country & Town House YOU magazine The Daily Mail Tatler Healthy Brides Byrdie.com Waitrose Magazine
While at Your Fitness (now Health & Wellbeing) I was able to secure and interview celebrity cover stars such as Jennifer Lopez, Elle Macpherson, Miranda Kerr, Khloe Kardashian, Davina McCall, Kelly Brook and many more. As well as overseeing the fashion and beauty pages, I also conducted both styled still life and model photoshoots and wrote on-trend, topical features focusing on health and fitness.
Writing for Wedding Magazine, Hg2.com, Our Man on The Ground and Fibre magazine I write everything from product reviews, new season fashion collection reports and designer interviews to hotel reviews, city guides and trend-specific features.
Main fashion shoot assistance, styling, fashion writing, beauty writing, travel writing, shopping pages, real-life wedding pages, competitions, brand collaborations
Celebrity dressing, web marketing, event management, brand partnerships, press events, celebrity collaboration, e-newsletters, social media management, product placement
In Design, Photoshop, web design, e-newsletter design, content writing
Invitation management, designer liaison,sample management, fashion cupboard management, office admin
Blog writing, press clipping management, showroom management, celebrity appointments, press day assistance, vlogging, press appointments, event assistance