With a BA in Marketing Management and years of experience in premium retail and brand strategy. I've developed a strong understanding of consumer behaviour, effective sales strategies, through delivering exceptional customer service and executing promotional campaigns. Skilled in utilizing data driven insight s to improve marketing effectiveness and enhance customer engagement. My approach is clear and objective, with a pragmatic attitude toward problem-solving and a strong drive to see tasks through to completion. Creating engaging content and customer experience is something I am truly passionate about, along with building strong rapport with clients, identifying their needs, and providing tailored solutions to exceed targets. Always eager to refine my current skill set and develop new ones, I thrive in practical, fast-paced environments.
• Consistently exceeded sales targets and foot traffic by 15% and maintained exceptional customer satisfaction ratings of 4.8/5, by delivering personalized service and tailored product recommendations leveraged upselling techniques and a customer-first approach to drive repeat business and contribute to overall store success. Developed customer-focused strategies to enhance brand engagement and elevate product awareness for Samsung. • Ensured smooth marketing campaign operations by prioritizing customer needs, efficiently collecting feedback and proving insight to improve brand engagement strategies. Managed logistics for giveaways and optimizing team schedules to provide consistent and high-quality service throughout the day. • Directly influenced and participated in a high budget marketing campaign that was conducted on a bus that travels to multiple high traffic location that resulted in achieved goals • Conducted comprehensive product training sessions for retail staff, equipping them with in-depth knowledge of Samsung's product line and effective sales techniques.
• Built brand engagement and strengthened product awareness for Samsung’s Brand-New Galaxy S23 Series launch at the exclusive UK pop-up in Westfield White City. Conducted live demonstrations to immerse customers in the experience spaces and encourage virtual prize draw submissions. • Tracked the results of virtual prize draw submissions, meeting all targets early, including CRM (customer relationship management) and NPS (Net Promoter Score). Drove outstanding knowledge and brand advocacy of the product range through engaging interactions with customers and clients. • Collaborated with team members to optimize the customer experience and meet sales goals.
• Ensured proper sanitation techniques for a safe working environment and to prevent food contamination. Processed cash and credit card transactions accurately and efficiently, managing the till and maintaining precise sales and inventory records. • Assisted with inventory management and restocked supplies to minimize waste and optimize product availability. Provided excellent customer service by engaging with customers, answering questions, and resolving issues professionally. • Maintained a clean and organized work area to ensure food safety and create an inviting atmosphere. Collaborated with team members to complete tasks efficiently and promote a positive work environment.
I am delighted to recommend Salum for a position at Selfridges. He possesses a unique blend of professionalism, creativity, and customer-focused skills that would make him a valuable asset to your team. Having had the pleasure of working with Salum at Samsung, I witnessed firsthand his dedication to delivering exceptional service, ensuring every customer felt valued. He excels at building rapport, understanding customer needs, and going above and beyond to provide tailored solutions. With an eye for detail and a passion for excellence, Salum consistently demonstrates the high standards of service and style that Selfridges is known for. He would undoubtedly contribute to the continued success of your brand. I have no hesitation in recommending Salum and would be happy to provide further details if needed. Best regards, Hardeep Virdi - Samsung Experience Manager