Dimitrios Kolokythas

• Define and execute the global brand repositioning strategy according to the financial KPIs of the Puig group • Actively collaborate with design, product development, production, retail, wholesale and marketing departments • Responsible for the collection offer, merchandising mix and price architecture • Manage a team of a junior merchandiser and an intern

– Create the collection plan, merchandising grid, and the product pricing structure. – Participate in fittings, and technical reviews ensuring the product development planning cycle while monitoring the budget. – Manage all sale and competitor analysis for the MRTW category reporting to the Senior Management. – Develop training materials for use by the Wholesale, Buying and Retail teams. – Responsible for product shootings, collection presentations and training during sales campaigns.

- Support the Merchandising department to implement all projects and activities linked to the global product strategy across all categories. - Assist the team to execute competitive analyses (product mix and pricing), global sales analysis (sell-in and sell-out) and to implement the merchandising and pricing list. - Work with the Buying team to identify carryover product lists, potential best sellers and relevant markdowns. - Carry out all collection presentations and preparations for the department and for the commercial teams. - Benchmark analysis looking at market trends and consumers spending behaviors. - Planning analysis, reporting activities, and action plans. - Participate in business meetings and cross-functional projects. - Report to: Merchandising Director.

Market and Sales of WRTW, Leather Goods, and Accessories collections for the South European market.

– Create the collection plan, develop the product assortment and work on the pricing. – Execute sales and performance analysis, benchmark analysis, and report to the Senior Management. – Supply chain, monitor and manage inventory, and co-ordinate merchandise allocations between stores and warehouse.

– Present management with periodic retail sales reports: monthly, quarterly and annually. – Conduct retail-benchmarking analysis to ensure high profitability and adequate market positioning for the ready to wear division of the brand.

– Execute the product strategy for the womenswear and accessories divisions of the brand. – Forecast and plan sales in the Italian, Greek and Cypriot market. – Refine the merchandise plans of the buyers focusing on maximizing the commercial value of their purchases.