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Kristina Dimitrova

Social Strategy Director
Portfolio website
About

PROFILE

Previous Brands
CULT LDN + NYC
Trouble Maker
OK COOL
Truffle Social
Nottingham Trent University
Contagious
INTERLACED Ltd
TEDxBrum
Birmingham City University
Work Experience
Associate Strategy Director
Jan ‘24 -
CULT LDN + NYC

Social & Influencer Director
Aug ‘22 - Jan ‘24
Trouble Maker

Clients: Peroni Nastro Azzurro, Aston Martin F1, Sports Direct, Covent Garden Leading, developing and presenting in-depth organic social strategies for global accounts and cascading those to local markets Developing sponsorship content strategies for key accounts (Peroni x Aston Martin F1) Working with Distribution (Paid, Owned, Earned) & Creative key stakeholders to ensure a holistic 360-touchpoint approach across all clients Setting and road-mapping the agency's vision for social Line managing a team of three social media managers

Senior Strategist
Jan ‘21 - Aug ‘22
OK COOL

Clients: Bumble, Linktree, COS, Ace&Tate, My/Mochi, MelodyVR, Future Family, Girl Effect Developing strategic social media plans and content strategies to meet client KPIs Staying on top of new social developments & platforms including Web 3.0, OnlyFans, TikTok & more Leading on Web 3.0 thinking across the agency & developing thought leadership reports Building comms and growth strategies across all social media platforms including FB, IG, TikTok Drive the strategic thinking on client teams, identifying and addressing client challenges while driving innovation and opportunities for the agency Lead on audience insights and consumer behaviour, providing case studies of how people engage with culture Managing influencer campaigns Tracking and creating monthly social reports Overseeing account executives and social media managers

Strategist
Apr ‘20 - Jan ‘21
OK COOL

OK COOL is a creative studio that specialises in social. We humanise brands, helping them think, act and communicate like people. We are official creative partners to TikTok, Instagram and Facebook.

Account Manager & Strategist
Apr ‘19 - Apr ‘20
Truffle Social

Developing and managing strong relationships with clients and internal teams to plan and execute monthly content plans, community management and wider social strategy campaigns Creating and delivering client presentations Social media content ideation, planning and creation for a variety of clients and across platforms Influencer outreach, engagement and management Tracking and reporting social and content performance Writing and overseeing creative briefs, managing third parties (photographers, designers) and junior agency teams members

Visiting Lecturer
Oct ‘18 - Nov ‘21
Nottingham Trent University

Fashion Innovation Future of Retail & Luxury Customer Experience in Fashion & Retail

Writer & Researcher
Feb ‘18 - Apr ‘19
Contagious

• Leading Contagious magazine’s startup section • Researching, selecting and covering trends in technology, media and consumer culture • Presenting at Contagious events in front of hundreds senior marketers and agency heads • Pitching editorial features and trend ideas • Building PR and marketing contacts globally

Researcher & Writer
Apr ‘15 - Apr ‘19
Contagious

Founder & CEO
Jan ‘15 -
INTERLACED Ltd

Communicating the latest developments around fashion and technology through events, news content and different educational activities. The aim of INTERLACED is to bridge the gap between startups in fashion tech, established companies, the academia and the wider public, for the next wave of fashion. Highlights include: • Hosting INTERLACED 2015 – a one day conference in London with speakers from leaders in fashion, retail and technology as well as staging one of the first fashion tech catwalk shows in Europe • Co-producing the first fashion tech catwalk show for BDYHAXCON 2017 in Austin, Texas • Teaching at Conde Nast College of Fashion & Design; Nottingham Trent University • Mentor and judge for the Festival of Curiosity future / fashion competition and Aarhus Walks on Water • Speaking at international industry events, including Wear It Berlin, Digital Fashion Forum Greece, V&A Digital Futures, Fashion Tech Days Roubaix, The Drum Social Media Tuesday, Digital Shoreditch, Riga Tech Girls, The 3D Printing Show • Named as one of the top 10 resources to follow for fashion tech insights by Deutsche Telekom Fashion Fusion

Marketing Consultancy & Event Management
Jul ‘13 - Dec ‘14
Self employed

Jul 2014 - present Marketing & Partnerships - MyClique Developing and managing blogger outreach strategy Establishing long-term partnerships with various stakeholders Developing and executing social media strategy Researching and advising on digital communications, marketing campaigns, industry events Point for contact for MyClique in the UK Dec 2013 - present PR & Communications - Radio MIXX • Attending and covering industry events specifically in the Marketing, Communications & Fashion industries • Researching, writing and scheduling news articles • Planning and conducting interviews Oct 2013 – Mar 2014 Working with Birmingham Leadership Foundation and Trinity Mirror (Birmingham Mail & Birmingham Post) to organise the Inspire Birmingham Awards. The awards celebrated the positive contributions made by inspirational young people in Birmingham in several categories including Education, Enterprise, Sport, Arts, Fundraising Jul 2013 & Aug 2012 Event Manager - Youth on the Move Burgas Initiative by the European Commission aiming to improve young people’s education and employability. Youth on the Move Burgas included a 3 day educational and cultural programme. Responsibilities included • Planning the cultural programme • Contacting and managing the artists • Forming a team of promoters and hostesses • Briefing and managing the promotional team • Overseeing the artists and the promotional team to ensure the success of the event

Marketing Communications & Social Media
Jan ‘13 - Jul ‘13
TEDxBrum

Part of the TEDxBrum core team, organising the second TEDxBrum in 2013, bringing together inspiring speakers and guests from across the city to spark deep discussion and stimulate action. Working alongside with the TEDxBrum 2013 core team to ensure the success of the event Managing & planning marketing communications activities Developing social media strategy Managing social media accounts across multiple platforms Managing the social media team during the day of the event Real-time social media management

Student Academic Mentor and Partner
Nov ‘11 - May ‘14
Birmingham City University

Various activities connected with promotion and raising awareness of student projects, managing and launching charity events, activities and competitions. Attending university events and Open Days to meet and greet, offer campus tours, run activities and answer questions. Providing knowledge of Birmingham City University and student life in general for potential students and their families.

Languages
English
Education & Training
Birmingham City University
‘17 - ‘17
BA (Hons) Marketing, Advertising & PR
London, UK