John Illingworth



John Illingworth

Retail Buying Strategist with Business Development Expertise - Ex ASOS - Apparel & Fashion

Current Location

London, UK

John is available for work

With extensive experience and a proven track record in high growth businesses within the fashion industry as Head of Buying, with market experience of Luxury, Premium & Sportswear, I can add value to your business. With my teams I encourage self-improvement and independence, I identify potential and use my experience to maximize this. I collaborate across functions to drive the business forward commercially, including HR, Marketing, Legal, Accounts, Supply Chain, Sourcing – Ethical Trading and Sustainability. I am commercially, trend and market aware and place the customer at the heart of everything I do. I develop strong relationships, internally and externally alike and I am known as a strong trader & negotiator.

  • Brands John has worked with
    • BestSecret
    • Secret Sales
  • John's past titles
    • Head Of Buying
    • Senior Business Development Manager
    • Head Of Buying
    • Senior Buyer
    • Buyer
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Permanent Positions
  • Hourly Consulting
  • Freelance Assignments

Head of Buying


Jun 2022 - Dec 2022

Head of Buying for 4 Depts with Annual Revenue of Euro 200M – Revenue +14% vs LY Leading and developing a team of 5 Buyers Building & owning relationships with current partners, including Polo Ralph L...

Senior Business Development Manager, Secret Sales

Secret Sales

Jun 2021 - Mar 2022

Define and own product and brand on-boarding strategy onto Off-Price Marketplace platform. Approach & on-board target brands & retailers Negotiation of Commercial & Integrator Terms Manage Marketplace...

Head of Buying

Jan 2016 - Jun 2021

Built and Lead Team of 24 – with 8 Direct Reports Responsible for 5 Branded Depts. with Annual Revenue of £280M Negotiated change in ASOS Trading Terms – leading to additional £10M to ASOS bottom line...

Senior Buyer

Jan 2014 - Jan 2016

Senior Buyer for Modern Heritage Dept – Brands included, Polo Ralph Lauren, Hugo Boss, Paul Smith, Fred Perry, Tommy Hilfiger, Barbour. First ever MW dept to take over £2M in a single week. Worked wit...

Established Buyer

Jan 2008 - Jan 2014

Buyer for Modern Heritage Menswear Dept. On-boarded Polo Ralph Lauren, Paul Smith, Lacoste, G-Star, Barbour onto ASOS Managed a team of three.

  • Team Management


  • Retail Buying


  • Team Development


  • Negotiation


  • Commercial Negotiation


  • Product Knowledge


  • Relationship Building




University of Teesside

Diploma in Management Studies

Management Studies

1995 to 1996

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