Susanne Steindl

Actively seeking leadership roles in e-commerce, CRM, or supply chain optimization. Focused on sustainable textiles, team leadership, and strategic partnerships. Open to coaching/consulting to drive innovation and growth. Committed to advancing sustainability in fashion and e-commerce.

E-commerce Strategy & Management – Oversee and optimize all webshop operations, including product listings, UX, and conversion rate optimization. Performance & Data Analysis – Track key KPIs, analyze customer journeys, and implement data-driven improvements for growth. SEO & Digital Marketing – Develop and execute SEO/SEA strategies, manage campaigns, and create high-converting landing pages. Budget Forecasting & Financial Planning – Develop and manage budgets, ensuring cost efficiency and profitability. Customer Service & Experience – Implement best practices to enhance customer satisfaction, retention, and loyalty. Team Leadership & Cross-functional Collaboration – Lead and coordinate teams across marketing, IT, and logistics to drive webshop success. International Buying & Sustainable Production – Source and produce sustainable textiles, ensuring compliance with B Corp standards and Incoterms

Zalando SE December 2020 – November 2022 Business Coach & Unit Lead – Buying & Marketing, Shoe Womenswear Team May 2017 – November 2020 Senior Buyer – Womenswear & Beachwear March 2015 – May 2017 Buyer – Lingerie & Beachwear Led a cross-functional team across Buying, Marketing, and Merchandising, driving strategic growth and operational excellence. Owned budgeting, assortment planning, and product training to optimize category performance. Spearheaded team leadership and professional development initiatives, leveraging Gallup StrengthsFinder and individual coaching to enhance team dynamics and personal growth. Developed and executed marketing strategies to maximize brand visibility and sales impact. Championed process improvements, ensuring efficiency in buying, merchandising, and strategic planning. Managed two key categories, overseeing buying, budgeting, and merchandising to drive category success. Led sales training programs to optimize performance and product knowledge across the team. Developed seasonal marketing initiatives to align with brand and business goals. Guided team development, ensuring strong collaboration and knowledgesharing. Pioneered the Lingerie & Beachwear category at Zalando, establishing the first product line and later expanding into Premium Lingerie. Led category strategy, supplier relations, and buying processes, ensuring strong market positioning. Managed and expanded the team, fostering a high-performance culture.

Area Manager East • Mavi NOS + forecast budgeting • Budget planning growth of +12% in 2014 compared to the previous year • Shop-in-shop implementation • Regular organization / updating of the customer database • Budget planning and presentation by Preorder NOS • Coaching of sales assistants for key accounts marketing and event management Mavi Europe AG • Booking and coordination of Mavi Ads together with Agency Bold • Booking for Mavi Events • Cooperation with sponsors such as Red Bull • Organization of shootings (eg with Florian David Fitz )

Area Manager North / East • Seasonal and NOS orders • Target planning NOS + Preorder • Budget planning "YoY" 2012 target +8% growth compared to the previous year, 2011 target +12% growth compared to the previous year, 2010 target +7% growth compared to the Previous year • Merchandising by Lafayette and Kadewe (decorative window)

Team management (recruitment, training, motivation, work schedule) Buyer and branch manager Berlin • Seasonal preorder / NOS • Target planning NOS & Preorder per shop • Budget planning "YoY" target with growth of +8% compared to the previous year • Coaching and management of employees and Shop in Shop by GAS in Berlin • KPI training • Merchandising • Marketing and event management o Development of press releases and advertising in cooperation with the textile industry

Area Manager East • NOS + seasonal preorder for boutiques / key account / franchise / denim specialty shop • Budget planning target "YoY" with growth of +6% compared to the previous year • Portfolio analysis of the existing customer database and training of sales staff • Marketing and event management o Event planning for "Rock on the Ring"

Deputy Head of Pepe Jeans London Showroom East • Seasonal pre-orders • Portfolio analysis of customer master data • NOS analysis, order analysis • Pepe Jeans KPI analysis • Sales training for product training and sales • Presentation of seasonal collections • Coaching of sales staff on the shop floor, product training • Merchandising of P & C / Lafayette / Kadewe