Creative and strategy leader I bring over 17 years of expertise in delivering standout integrated campaigns and impactful experiential activations. My full spectrum proficiency spans brand and creative strategy, concept ideation, all the way down to design. With a background encompassing ATL, experiential, and PR across global to hyperlocal markets (EMEA, NA, APAC, and MENA), I consistently shift brand perception, grow brand equity, and spark engagement. A hybrid thinker, I fuse strategy and execution to craft culturally relevant stories and activations, while leading winning RFPs and building high-performance, diverse teams across markets. As a citizen of the word (San Fran. Milan, London, Paris, Singapore) and a active multimedia artist, I stay sharply tuned into emerging trends, culture, and subcultures, bringing fresh perspective and cultural edge to every brief. With a consultancy mindset and global agency/in-house experience, I align creativity with both markets and business goals, while mentoring talents, connecting people, and driving lasting brand impact.
Working closely with strategy. Responsible for RFP and creative development on integrated campaigns, earned and brand activations, SoMe all the way down to CX on accounts such as just Eat, Garden of Life (Nestle), amongst other global brands
Creative Director | Head of Creative Working closely with C-suite, I am responsible for pitching new clients, uplifting quality of creative work (always with strategy in mind), mentoring the creative team and overall overseeing the integrated creative department's growth and excellence across a variety of accounts, with a big focus on tech (LinkedIn, Vodafone), health & wellbeing (Olympus, Hologic, Galderma), consumer and also corporate.
Content creation scale up financed by the NYT - working closely with VP Marketing, VP Product and C-suite to set up the brand vision, narrative direction, digital content strategy and creative production.
Creative Studio Director on Huawei Mobile Global, Digital and Social Campaign | Brand ExperienceI established and led two global integrated studios (UK & APAC) for Huawei (and Meta), bridging PR, ATL, social media, experiential, and strategy together to drive creative excellence while aligning stakeholders, leading workshops, and shaping creative and strategic brand direction.
Creative Director of Experiential on BAT account Also helping out on Diageo pitch for JW
Experiential and Global Video Campaigns on Martell Cognac, OPPO mobile, HKSTP, EY, Facebook, LifePlus
Global Integrated Campaign for Lloyds Banking Group (B2B)
In charge of Pernod Ricard account
Digital design & Experiential // Huawei account
Creative Producer / Digital Design / Live Graphic