20 years of sales and marketing experience in the beauty industry, where I served in managerial roles – covering product development, operational marketing, and general management – with leading groups such as L'Oréal and Shiseido. A vision-setter, storyteller, and tech enthusiast at heart, I have developed particular expertise in Asian consumers and the travel retail channel – fast-growing markets that have allowed me to leverage my creative mindset and hone my skills as a strategic international business accelerator. As Consumer Experience Lead at Shiseido Travel Retail, I created unique experiences for travelling beauty consumers – across all their journey touchpoints – in the post-pandemic new normal.
Lead Shiseido Travel Retail transformation in Digital, Retail Design and Retail Excellence, to converge and create best-in-class travelers experience at a global scale in Travel Retail channel, for all Shiseido Group brands.
Business Development for the Lancôme brand over South East Asia Travel Retail market.
Categories in charge - Premium/top end luxury skincare - Basic care - Whitening (Asia specific) - Coordination of Asia skincare product development and strategy.