Results-driven Marketing & Brand Management Professional with 5 years of experience in the luxury beauty industry. Skilled in brand positioning, digital marketing, PR, influencer partnerships, and e-retail strategy. Proven ability to drive brand awareness, execute multi-channel campaigns, and optimize marketing efforts for premium beauty brands. Strong analytical mindset with a passion for storytelling and consumer engagement.
Company description: Luxury packaging solutions provider for beauty and spirit brands working with high end clients such as Charlotte Tillbury, Macallan, Jack Daniels and Elemis Re-launched the instagram channel resulting in a 22.9% increase in reach by producing engaging consistent content Strategized and coordinated content calendars across all social media platforms, streamlining workflow and improving consistency in brand messaging and campaign execution Successfully executed 5 marketing events, ensuring on-time delivery and seamless stakeholder coordination, by managing budgets, timelines, logistics, and leading marketing and event communication plans Analysed market trends and competitor activity to create insights-driven presentations for key accounts, guiding their new product development decisions (NPD) based on market opportunities.
Company Description: India’s first luxury e-commerce portal under the Tata Group, the country’s largest conglomerate with a global presence in 150 countries, including brands like Jaguar Land Rover and Tata Steel in the UK. Managed end to end marketing campaigns by collaborating with cross functional teams, overseeing paid, owned, earned, and shared media, with the largest campaign achieving 40+ million impressions across all platforms. Directed the launch of new brands on social media, including the strategic use of influencer marketing to obtain a month- on- month growth of 1.5% in engagement metrics such as likes, comments and followers. Managed influencer outreach, negotiation, and setup for paid campaigns with celebrity-level talent, primarily on Instagram and YouTube. Managed the VIP Loyalty Programme by nurturing relationships with 170 HNI customers, incorporating personalised gifting and exclusive community touchpoints resulting in a 97% retention rate and strengthened brand loyalty. Project-managed the Instagram launch of the Estée Lauder portfolio (MAC, Bobbi Brown, Clinique, Estée Lauder) with key brand influencers, delivering a 25% increase in brand visibility within three months.
Company Description: Plus-size omnichannel fashion brand under India’s largest retail and FMCG group specializing in the fashion and food sector. Led end-to-end social media strategy, managing content calendars, influencer campaigns, and editorial shoots across Instagram and TikTok driving a 14% increase in engagement and enhanced community reach. Developed an edutainment content platform combining video, static, and influencer-led formats, strategically aligned with SEO recommendations and social trends, leading to a 2% month-on-month increase in engagement metrics. Delivered weekly performance reports and strategic recommendations to senior leadership, with a focus on social media analytics including engagement rates, CTRs, and follower growth to guide content direction and platform strategy. Collaborated with external media agencies to plan and allocate monthly media spend, optimizing for ROI and retention, resulting in more efficient campaign performance across paid channels. Tracked and analysed social metrics such as conversion rates, traffic sources, and paid social ROI, contributing to a 100% YoY increase in online sales through data-informed optimisation.