Ambitious and goal driven Buying and Visual Merchandiser Manager with 7 years of experience in Luxury Retail across different markets. A strong communicator, team player and result driven professional with excellent knowledge of the fashion industry in Middle East and Eastern Europe.
Leading a team of 6 Visual Merchandisers, 1 Senior Merchandiser and 1 retail specialist ▪Coordinate different VM activities to ensure brand's guidelines are implemented ▪Coordinate the VM activities for the non-permanent projects (Pop-ups, Retail Animations & Events) ▪Collaborate with Store Design, Communication and Retail Teams to reach the VM excellence in the region ▪Manage the collaboration with the HQ to ensure full alignment on retail animation projects, display techniques and fixtures usage ▪Oversee all the Retail Merchandising Tasks: conduct the buying process, manage stock and implement dedicated action plans to enhance the sales performances
Managed the development of the franchise network of +30 stores in Middle East, Russia, Eastern Europe, Korea and Thailand •Monitored the KPI's of each POS, executed performance reports and designed strategic action plans with the partners •Ensured the implementation of the brand's retail standards in coordination with the HQ and regional teams •Coordinated the brand's departments (Marketing, Licensing, VM & CS) to facilitate the development of the franchise partners •Created and delivered seasonal training programs to the regional teams •Negotiated the seasonal OTBS based on the yearly retail targets •Managed the seasonal sales campaigns and defined the buying strategy
Managed 30 wholesale and franchise accounts •Defined and executed performance reports for key stakeholders •Monitored and coordinated the shipments based on global product launches and specific market needs •Delivered product training programs aimed to elevate customer experience and create brand ambassadors in each market •Sold the seasonal collections in the showroom and managed the OTB with the partners and ensured a qualitative buying for the regions •Managed the usage of NuOrder (B2B digital selling platform) used by +250 Wholesalers before and during the sales campaign •Worked closely with the merchandising team on defining key trends for each market
Manage the buying and product assortment of 6 stores in Middle East for 8 departments ((Silk, Ties, Hats, Gloves, Fashion Jewelry & Belts, Perfume and Beauty) ▪Analyze all relevant KPIs and conduct the buying process ▪Monitor stock levels and process in-season process transfers to maximize sales opportunities and minimize risk ▪Build performance reports and implement strategic action plans ▪Identify key trends and commercial opportunities to facilitate business growth ▪Initiate exclusive product capsules for the market and collaborate with the brand's teams to ensure successful launches ▪Manage the collaboration with HQ to ensure full alignment on product launches and brand's retail merchandising guidelines ▪Deliver seasonal briefings to the stores to enhance their product knowledge ▪Leading a team of 2 people: 1 senior merchandiser and 1 retail specialist