Hi I’m Shalini Shivakumar, a creatively driven Fashion Marketing professional with a Master's in Fashion Management from Birmingham City University. My career is marked by a unique blend of strategic vision, digital marketing expertise, and creative flair, which I've applied across diverse cultural landscapes in India, the UK, and China. I've spearheaded engaging content creation, high-quality photoshoots, and social media strategies as a Content Creator and Lead Photographer at Birmingham City University. My remote internship at Paralimi, China, involved leading marketing research and campaign development, enhancing brand awareness through digital channels. Previously, at Kidvento in Mysore, India, I excelled as a Subject Matter Expert & Content Developer, significantly improving viewer retention by 25% through innovative digital content, and as a Project Co-ordinator, where I managed over 150 projects, cutting delays by 85% and boosting efficiency. My early career also included social media management and digital marketing at Kidvento, where I coordinated with influencers to enhance online presence, and art direction & costume styling at Bhavathi Productions, where I honed my artistic vision. I am eager to leverage my skills to contribute to a dynamic team, delivering impactful results in the fashion industry.
Market Research, Campaign Development, Brand Awareness, Customer Engagement, Data Analysis, Visual Merchandising, Graphic Design, Digital Design, Brand Identity.
Advocate for course & resource improvements (Communication, Teamwork). Champion student well-being (Student Welfare). Liaison: Ensure classmates are informed & faculty is connected. Organize social & industry events (Event Management, Leadership). Develop public speaking & fashion business skills (Taking Initiative).
Developed Engaging Art Course Content (Episodes): Created interactive video lessons (episodes) for an EdTech company, tailoring content and instruction to different age groups. Scripted Age-Appropriate Learning Journeys: Crafted clear and concise scripts for art courses, ensuring language and concepts were appropriate for each targeted age group. On-Camera Subject Matter Expert: Delivered engaging and informative art instruction as the on-camera expert, fostering a positive learning environment for viewers. Audience Engagement Champion: Researched audience engagement trends and retention strategies to inform content creation. Analyzed engagement data from each video to optimize future content and maximize viewer interest. Collaborative Video Production: Provided creative vision and direction for video editing, ensuring the final product aligned with educational goals and achieved the desired visual impact. Contributed actively to editing processes to bring the vision to life. Skills: Curriculum Development (Art Instruction) On-Camera Expertise Content Research & Analysis Scriptwriting Creative Collaboration
Ulipsu Project (EdTech Company) Thrived in a fast-paced environment, managing all aspects of production for the Ulipsu project, an EdTech platform encompassing ART, MUSIC, DANCE, and YOGA curriculum. Led content development for 150+ projects featuring expert instructors from these four creative disciplines. This included collaborating with influencers in each theme, conducting auditions to identify the most suitable talent, and providing guidance on content development and styling to ensure adherence to project requirements and maximize audience engagement. Streamlined production workflow by coordinating cinematographers, editors, and quality check teams, resulting in an 85% reduction in project delays. Presented final products to clients, actively soliciting feedback and implementing revisions to maintain a high client satisfaction rate. Leveraged marketing skills by proactively assisting the marketing team with promotional efforts for the Ulipsu project, demonstrating initiative and a passion for marketing. Honed multitasking, time management, communication, and problem-solving skills, effectively managing multiple tasks, meeting deadlines, and leading teams to achieve optimal results.
My passion for visual storytelling translated into a year-long stint as Art Director for a short film project. In this role, I ensured the visuals and backgrounds of every scene were striking and aligned with the director's vision. I meticulously crafted the film's visual identity, from establishing background color palettes and graphic elements to overseeing the design, creation, and assembly of sets and scenes. Ensuring cohesive color coordination throughout the production was paramount. This experience not only solidified my leadership and communication skills but also honed my artistic vision, an essential asset for translating ideas into visually compelling narratives.
My creative energy fueled my dual role as Fashion Stylist for a year-long short film project. As a stylist, I meticulously crafted the characters' visual identities through their clothing. I collaborated closely with the actors to understand their roles and ensure the costumes aligned with the film's narrative and period. This collaboration extended to the design team, where I ensured the costumes seamlessly integrated with the sets and overall aesthetic. This experience honed my storytelling abilities through fashion, as well as my communication and collaboration skills, essential for understanding client needs and achieving a cohesive vision in any creative project.