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Mahima Vyas

Fashion retail pro with buying background, MA in Fashion Marketing & a passion for luxury.
About

I offer hands-on experience in premium fashion retail, excelling in customer service, visual merchandising, and stock management. Adaptable to fast-paced shop floors, I consistently deliver elevated in-store experiences and achieve sales targets across menswear, womenswear, and leather goods in luxury and premium environments.

Previous Brands
Vodafone
Arket
Dira Fashion Studio
Work Experience
Customer Experience Specialist
Apr ‘25 - Now
Vodafone

Deliver personalised, consultative service to a diverse customer base, identifying individual needs and recommending tailored solutions — consistently achieving and exceeding individual sales KPIs. Drive revenue through proactive upselling and cross-selling, converting high-volume enquiries into long-term commercial relationships and generating sustained referral-based sales. Utilise in-store technology to deliver seamless omni-channel service and contribute to a collaborative team selling culture, supporting colleagues and sharing product insights to maximise store performance.

Sales Advisor
Apr ‘23 - Mar ‘25
Arket

Acted as Visual Backup, supporting the visual team in executing floor moves, seasonal updates, and window displays in line with brand guidelines and merchandising briefs. Communicated product materials, craftsmanship, and brand narrative with confidence, increasing average transaction value and converting first-time visitors into loyal clientele. Partnered closely with the team to maintain presentation standards, share trend knowledge, and deliver a consistently elevated in-store experience across all departments. Contributed to stock management and range availability, ensuring the sales floor was always commercially optimised and visually on-brand.

Buyer & Merchandiser
Apr ‘19 - Feb ‘21
Dira Fashion Studio

Managed end-to-end buying and merchandising processes for a fashion label, including range selection, supplier negotiations, order placement, and critical path management to ensure on-time delivery. Maintained accurate purchase orders, product tracking records, and delivery schedules, developing strong administrative discipline and attention to detail across all buying functions. Liaised directly with fabric and garment suppliers on sampling, approvals, and bulk production - coordinating lap dip and sample sign-offs to meet seasonal deadlines. Supported range planning and seasonal product presentations, contributing to strategic decisions on product assortment, pricing, and stock intake based on sales performance and trend analysis.

Retail Experience
Retail Category
Luxury
Premium
Work Environment
Department store
Product Category
Menswear
Womenswear
Leather goods
Responsibilities
Complaint handling
Greeting
Client Help
Styling
Upselling
Transactions
Inventory control
Stock control
Open/closing store
Languages
English - Native
Hindi - Native
Education & Training
Regent's University London
‘22 - ‘23
MA International Fashion Marketing
Masters
Saurashtra University
‘17 - ‘20
BBA Business Administration
Bachelors