I have over 10 years international experience in merchandising, business development and retail within the luxury sector. Strategic thinker, as well as results driven, I am product oriented, commercially mindset and analytically skilled. I built operations from the ground up, did business development and provided leadership in various projects. Positive, creative and flexible, I grew in multicultural environments. Passionate about people, my interpersonal skills allow me to build credibility and trust with different partners, as well as the teams I am working with.
11 POS / 4 countries (Kuwait, Qatar, Saudi Arabia, UAE) Product categories: FTW & RTW – Woman - Luxury 11 POS / 4 countries (UAE, Saudi Arabia, Kuwait, Qatar) Commercial : Definition of OTBs, targets and objectives for each categories – Definition and validation of the assortment – Rework with HQ on the core offer – Pricing/Markdown strategy. Stock management : Sell thru and stock coverage optimization with stock rotation, best sellers reorders, markdown strategy and return proposals. Reporting : Market intelligence (trends, competition, customers) to ensure a correct pricing strategy and adjust the collection to the region - Monthly business report and conference with store managers to follow-up the activity/set up action plans. CRM & VM : In charge of regional CRM campaigns and editing – Adapt the VM guidelines according to the market’s specificities and local offer.
9 POS / 4 countries (Kuwait, Qatar, Saudi Arabia, UAE) Buying : Category management – Responsible of OTBs – Pre & Post buying reports – Development of exclusive packages – Product & sales strategy training. Stock management : Sell thru optimization with transfers and reorders. Reporting : Market intelligence (trends, competition, customers) - Monthly & Weekly business reports.
13 POS / 6 countries (Bahrain, Kuwait, Lebanon, Qatar, Saudi Arabia, UAE ) Buying : OTB & Sales forecasts - Analysis pre/post buying – In charge of the assortment, average price & VM guidelines to increase market shares – Press order coordination – Retail analysis (ST, best/worst sellers, stores performances…) – Product and sales techniques training. Stock management : Deliveries follow-up + reorders – ST optimization with transfers - Stock cleaning strategy (sales list, family sale, destruction) - Inventories follow-up. Projects : Implementation of the new ERP – In charge of the family sale organization – Incentives – Responsible for customer service.
30 POS / Managed 100+ Sales Assistants & Managers Recruiting, coaching and management of 30 shop-in-shops (108 sales assistants & managers). Business development: new shops identification and opening/moving, sales following and maximization following analysis (best sellers, top Sales Assistants, shops ranking, daily and global sales of each range of product: jewellery/watches/beauty). Promotion & communication: inaugurations, launching of products and new collections, customers’ events, sales, participation in department stores events. Creation of training supports (company, products, process) and biannual retail meeting with all the staff. Following of forecasts and sales analysis in order to plan and select the assortment of each POS. Stock controlling: inventories, stock adjustments and following of stock discrepancies. Following of Retail projects: mystery shopping, Training supports, Incentives and sales techniques training.
11 POS / UK, France, USA -Supply chain optimization: orders following, deliveries schedule, logistic flows coordination. -Participating in COLOMBUS (ERP) implementation in link with the retail network. -Stock controlling: stock replenishment, transfers, supplying and assortments selections for new stores. -Following of purchases and OTB for new collections in collaboration with retail directors of each area.