I have over 10 years international experience in merchandising, business development and retail within the luxury sector. Strategic thinker, as well as results driven, I am product oriented, commercially mindset and analytically skilled. I built operations from the ground up, did business development and provided leadership in various projects. Positive, creative and flexible, I grew in multicultural environments. Passionate about people, my interpersonal skills allow me to build credibility and trust with different partners, as well as the teams I am working with.
All categories 12 POS 2 countries (CAD, USA) - Commercial : Manage OTBs + cross category strategy - Accountable for identifying relevant trends & product opportunities - Rework on pricing & spread vs Euro - Pilot alignment retail & online inventory with Ecom + product launch. - Inventory management : Establish a regional consolidation calendar - Sell thru maximization with transfers and reorders (achieved 70% +) - Pilot markdown strategy EOS/outlet products. - Product Knowledge : Design extensive training materials (onboarding new joiners, Brand DNA, Seasonal collections, Selling tips) & Launched Miu Miu Summits (all retail teams in NYC) - Creation of buybooks - Partnership with L&D dept. - Marketing : Accompany PR for marketing support & strategy, shootings, celebrity fitting/dressing + budget allocation with communication dept. - Leadership : Management & coaching of merchandisers. Achievements : • Best turnover in 8 years - Exceed ST targets - Increased global ranking of USA from top 10 to top 4. • NA 2022 YTD : +58% value vs 2021. • NA 2021 : +76% value vs 2020 LFL & +13% vs 2019.
RTW/FTW 11 POS 4 countries (Kuwait, Qatar, Saudi Arabia, UAE) - Commercial : Define OTBs, targets and objectives for each category - Manage and validate the assortment - Pilot the core offer - Development of capsules exclusive packages with studio & production - Pricing/Markdown strategy. - Stock management : Sell thru and stock coverage optimization with stock rotation, best sellers reorders, markdown strategy and return proposals. - Reporting : Led market intelligence (trends, competition, customers) to ensure correct pricing strategy and adjust the collection to the region - Implement monthly business reports & conduct conferences with stores to follow up activity/set up action plans. - CRM & VM : Spearhead regional CRM campaigns and editing Adapt the VM guidelines according to the market’s specificities and local offer. Achievements : • Responsible for 10% global turnover. • 4 stores in the Top 10 global all categories & highest average price worldwide. • CRM region nb 1 Worldwide in ROI. • Worked on local product + capsule developments which became global.
13 POS 6 countries (Kuwait, Lebanon, Qatar, Saudi Arabia, UAE) - Buying : OTB Sales forecasts - Analysis pre/post buying - Built a merchandising strategy & tailored assortment to increase market shares - Partner with PR to align product offer communication - Establish retail analysis (ST, best/worst sellers, stores performances...) - Create Deliver collection sales techniques training. - Stock management : Deliveries follow up - ST maximization with transfers & reorders - Stock cleaning strategy (sales list, family sale, destruction) - Inventories follow up. - Projects : Oversee implementation of the new ERP - In charge of the family sale organization - Incentives - Responsible for customer service. - Leadership : Management & mentorship of junior buyers. Achievements • Constant turnover growth of 20%-25%. • Reaching ST of 70% before markdown. • Store nb 1 WW (two years in a row). • Area nb 1 Worldwide for leathergoods / Successful launch of the men collection in the ME.