Marketing professional with over eight years of experience in influencer marketing, brand communication, social media and content strategy across platforms and categories. Holds an MSc in Marketing from Cardiff University, alongside a Master’s in English Literature and a Bachelors in Arts & Humanities. Adept at managing influencer campaigns across Instagram, YouTube, TikTok, Facebook, LinkedIn, and X, overseeing the full lifecycle from creator sourcing and negotiations to performance reporting and compliance checks. Skilled in brand storytelling, copywriting, briefing, gifting logistics, and client servicing. Proven ability to collaborate across global stakeholders including creative, legal, PR, and product teams. Known for delivering impact-driven campaigns with measurable KPIs, for clients including Budweiser, Bumble, Toyota, Vivo, Biba and Niva Bupa.
• Inspecting and testing products to ensure they meet the specified standards and quality requirements. • Documenting inspection results by completing report and logs. • Recommending adjustments to the production process as necessary. • Communicating any issues or defects found to the relevant department.
• Established relationships with key influencers and thought leaders to enhance brand visibility. • Conducted in-depth research on industry experts, competitors, and target audience. • Developed creative influencer marketing campaigns to drive engagement and reach. • Stayed updated on emerging trends, technologies, and influential personalities. • Collaborated with the marketing team to execute comprehensive cross-channel strategies. • Facilitated smooth communication between clients and internal departments. • Managed and updated campaigns efficiently on the Opportune app. • Contributed to brainstorming sessions for application development. • Educated clients on additional services for enhanced success. • Monitored and negotiated client budgets, staying proactive in cost management. • Provided insightful reports on industry trends, changes, and competitor actions.
• Developed and executed influencer marketing strategies and creative campaigns for impactful brand promotion. • Cultivated relationships with influential figures and thought leaders to enhance brand presence. • Generated content ideas, curated content, and maintained a compelling brand narrative. • Conducted comprehensive research on industry experts, competitors, and target audience. • Innovated influencer campaigns through creative brainstorming and strategic approaches. • Stayed updated on emerging trends, technologies, and influential personalities. • Collaborated with the marketing team to coordinate cross-channel marketing strategies. • Served as a liaison between clients and internal departments, ensuring effective communication. • Advised clients on additional services and strategies for increased success. • Managed client budgets, explained costs, and negotiated terms for optimal outcomes. • Stayed informed on industry trends, changes, and competitor actions. • Provided insightful progress reports to clients and upper management.
• Led the development and execution of strategic influencer campaigns, serving as the primary point of contact for client brands. • Provided tailored influencer campaign expertise aligned with target consumers and marketing objectives. • Produced post-campaign recap materials to measure ROI and performance metrics. • Managed campaign timelines, ensuring on-time completion and coordinating logistics based on talent contracts. • Cultivated relationships with influencers prior to advocacy, emphasizing personalized connections. • Devised social influencer marketing strategies for client programs, identifying key influencers and bloggers. • Established and nurtured strong relationships with social influencers through seeding programs and regular communication. • Implemented ongoing influencer/brand ambassador programs for sustained impact. • Assisted the Business Development team in identifying new brands and potential targets.
• Identified and pitched suitable influencers while coordinating with agency managers and leadership. • Collaborated with popular social media stars and college influencers to expand network and application awareness. • Executed influencer marketing strategies and creative campaigns for effective brand promotion. • Generated content ideas and curated material for social media posts. • Negotiated campaigns, pricing, and budgets to optimize resources. • Managed company's social media accounts across platforms: Facebook, Instagram, Twitter, YouTube, and TikTok. • Maintained detailed records of influencers and campaign activities on a daily basis.
• Crafted content for the Padharo travel app, focusing on application content, social media, and SEO materials to drive increased web traffic. • Developed engaging content for hoardings, billboards, and various brand touchpoints. • Managed and curated content for the brand's social media handles, ensuring consistent and compelling posts. • Conducted day-to-day posting and content creation, planning and executing digital and on-field campaigns, including contests. • Provided soft skills training for team leaders, contributing to overall team development. • Updated website content as required, ensuring relevance and accuracy. • Proofread and edited content before publication to maintain quality standards. • Conducted online research and traveled for in-depth subject knowledge to enhance content creation.
• Delivered impactful training sessions catering to diverse audiences, ranging from school-going kids to housewives, and professionals including lawyers and business executives. • Covered a spectrum of skills, including spoken English, communication, interview techniques, personality development, and public speaking. • Specialized in handwriting improvement sessions to refine presentation skills. • Facilitated engaging and interactive sessions tailored to various groups. • Provided personalised coaching and constructive feedback to individuals, ensuring continuous performance enhancement.