Seasoned commercial leader with a strong record in driving profitable growth while improving structural efficiency. 20+ years of extensive sales and marketing experience in multiple sectors globally. Skilled at navigating multi-cultural environments, interacting, and engaging with stakeholders as well as building and developing strong teams to deliver goals in line with a company's vision. I am offering a strategic approach with a hands-on attitude combined with strong energy and dynamism. Additionally, I bring the technical expertise needed to achieve company's goals and my natural leadership skills will make a difference not only in the financial results but also in colleagues' development and engagement.
Sector Expertise: Fashion and Consumer Products (Jewellery, Watches, Handbags, Eyewear, Perfume) Functional Expertise: • Brand Go to Market strategy, channel recommendation • International development • Partnerships, negotiations, creating stakeholder value • Strategic planning, opportunity sizing and priority setting • Marketing, pricing, product positioning, assortment management and launches • Performance management, talent development and coaching
Responsible for global sales of Olivia Burton working with subsidiaries through a matrixial organisation. Play a pivotal role in implementing the new brand positioning in both DTC and Wholesale channel. Lead North Asia Business Unit and managed flagship store in London
Developed the commercial strategy alongside the Founder, CEO and Owner to create value for future Investors. Identified new strategic partnerships for distribution, whilst grew organically existing clients and create business opportunities for new licence and collaboration. Built and nurtured a strong sales and marketing team, identifying and developing internal talent, recruiting, and training new members while managing structural changes.
Led and Managed global sales of Radley handbags & accessories in a multi-channel environment. Deliver double digit growth combined with increase of operational efficiency with headcount reduction and new process implementation. Partner with distributors in selected countries and interact directly with e-commerce platforms, retailers from department stores and home shopping channels.
Responsible for all the sales and marketing activities of GUESS & Gc Watches and Jewellery in the UK. Drive significant growth with key partners and reposition the brand within the UK allowing Guess Watches to return within the top 5 brands under the £500 category. Led and managed a team from retail stores to head office functions (planning, merchandising, marketing and sales). Shared P&L responsibility
Developed EMEA business by 124%. Operational oversight of distributor activities and brand execution at retail. Reviewed, approved and implemented annual business plans working with demand planning and wholesale forecast. Audited distributors to better understand their reporting systems and business models. Met with key customers across markets to support local initiatives
Managed Kenneth Cole Watches distribution in French Market
Deliver Global Marketing strategy
Opened and Managed 15 accounts for luxury eyewear : Montblanc and Dunhill