More than 15 years of experience in Visual Merchandising, Fashion branding and Commercial strategy, international Image management, Set Design. Strong leadership in Creation, Brand partnership and artistic collaboration. Experience in both Luxury Industry and Département Stores Image leading.
As Part of the Marketing Management team, in charge of the creative signature for a new brand (created January 2023), and its global visual strategy, including: Commercial yearly themes Set Design, Visual Merchandising charts, Brands partnerships and Trade Marketing, Digital Concepts and contents, global Signage chart for both BtoB and BtoC, general and specific wording, events. Leading a 5 people team including creative, graphic designer, production and operational managers and digital manager.
En charge du design des éléments de décor, accessoires, stylisme. Set design pour 2 séries de Grande Audience (TF1)
-Head of Design, production, and installation management for all windows, in store seasonal architecture and new commercial areas architecture. -Managing a team of 6 people including creation managers and interior architects.
- Head of Global Visual Merchandising (70 sales points retail + wholesale, APAC, Japan,Europe, North America): global VM guidelines, focus VM guidelines monthly, in collaboration with Commercial Teams, Communication teams and Artistic Direction. - Manager of a 6 people team (window and Pop up production coordination, VM coordination, all areas). - Design, technical design and production following of Windows Worldwide (5 windows series per year+ opening and special local projects) - Design, technical design, and production following of Pop Ups worldwide. - Global VM budget following and management. - Creation of both windows production and installation planners for every area. - Opening of 6 retail flagships (London New Bond street, London Sloane street, Milano, Rome, New York 5th Av. Paris st. Honoré) - Training guidelines for both new VM teams and sales teams.
- In charge of the design, technical design, production following and install of all flagship windows (35 windows on Haussmann flagship) and declination for all stores in France (65 stores) 5 windows series yearly plus events/ local/ openings. - Visual Merchandising and styling guidelines for flagship and retail stores teams, concerning both windows and in store areas. - Collaboration with international brands for special windows series and store events, project management, production following and installation. - Collaboration with artists for special windows and in store animations. - Transversal management with buyers, partnership teams, event teams, in store management teams for corporate events, windows and in store Visual Merchandising.
- Visual Merchandising manager, in charge of a 3 people team. - VM and Styling guidelines for every commercial events and brand partnerships. - Set design, technical design and production following for all windows and events. - Collaboration with commercial teams and architects for every store remodeling (new fashion floors, shoes, jewels) - In charge of global branding graphic design.
- Advertisement projects Coordination for fashion/luxury clients. - Benchmark, global and fashion research for client prospective studies. - Creation of consult skills for clients’ corporate projects.
Under the Visual Merchandising/Visual Identity direction: - Participating in a new global store Image and Visual Merchandising tools. - Worldwide windows Production and installation following and coordination. - Paris and Europe flagships windows installing and coordination.
- Local exclusive clients advice and Recruitement. - Sales analyses and following - Visual Merchandising following